Head of SEO

JR United Kingdom; City Of London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

A leading independent marketing agency in the iGaming industry is seeking a Head of SEO to drive revenue and manage SEO strategies. With at least 10 years' experience, the ideal candidate will oversee link building and technical SEO audits, ensuring the visibility and engagement of client websites.

Benefits

Private Health Insurance

Learning and Development Programs

Qualifications

• 10 years in SEO, with 2-4 years in leadership.
• Experience in online gaming or sports betting.
• Familiarity with Google tools and SEO software.

Responsibilities

• Drive revenue through effective SEO strategies.
• Manage link building activities and technical SEO audits.
• Report on campaign progress internally and externally.

Skills

Communication

Technical SEO

SEO Strategy

Education

SEO qualifications

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Moz

Screaming Frog

Job description

Social network you want to login/join with:

GIMO Global Interactive Marketing Online Ltd

Location:

london (city of london), United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

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Job Views:

2

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Job Title: Head of SEO

Location: London - Hybrid

About GIMO:

Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.

About Netbet Brand:

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.

Duties and Responsibilities:

• Help drive increased revenue through effective use of SEO
• Work with SEO department and Vice President to plan SEO strategies
• Internal and External reporting on the progress of campaigns
• Responsibility for managing link building activities and achieve weekly set link targets.
• Managing Technical SEO Audits.
• Managing On Page SEO of the clients’ websites
• Managing blog strategies together with the content department
• Work on Link Building/Off Page SEO campaigns
• Improve the visibility, design, content, conversion and engagement of all websites

Person Specifications:

• Experience in a similar role within Online Gaming/Casino or Sports Betting Industry.
• Have at least 10 years’ experience working in a senior SEO position, with minimum 2-4 years in a senior leadership position.
• Have understanding of Technical SEO (Pagespeed, robots.txt, sitemap.xml)
• Be familiar with use of Google Search Console and Google Analytics
• Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrush
• Have excellent communication skills, both written and spoken
• Additional SEO qualifications are beneficial.
• Private Health Insurance
• Learning and Development Programmes

“GIMO & NetBet are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.’