Head of Sales - WFH

JR United Kingdom; Birmingham; Remote; GBP 70,000 - 100,000; Full time

Job summary

An ambitious UK food manufacturer is seeking a Head of Sales to scale its national sales function. This home-based role focuses on strategic growth across multiple channels and leading a dynamic sales team to drive expansion. Candidates should have extensive sales leadership experience within the food or FMCG sector, with strong commercial acumen and proven ability to deliver significant sales growth.

Qualifications

• Extensive experience in a senior sales leadership role, ideally within food or FMCG.
• Proven track record of delivering significant sales growth.
• Deep understanding of the UK retail and/or B2B food markets.

Responsibilities

• Develop and execute the overall sales strategy across all channels.
• Lead, manage, and mentor a growing team of sales professionals.
• Identify new revenue opportunities and drive market penetration.

Skills

Sales Leadership

Commercial Acumen

Negotiation Skills

Strategic Thinking

Team Management

Stakeholder Engagement

Market Penetration

Job description

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An ambitious and fast-growing UK food manufacturer is seeking a commercially driven Head of Sales to lead and scale its national sales function. This senior leadership role will oversee strategic growth across retail, wholesale, foodservice, and events channels, playing a central role in shaping the commercial future of the business.

THIS IS A HOME BASED POSITION WITH UK TRAVEL.

The company supplies a portfolio of high-quality food products to major retailers, businesses, and events across the UK, and is now looking for a dynamic leader to drive further expansion.

Key Responsibilities:

• Develop and execute the overall sales strategy across all commercial channels.
• Lead, manage, and mentor a growing team of sales account managers and business development professionals.
• Build and maintain relationships with major retail buyers, distributors, and key partners.
• Identify new revenue opportunities and drive market penetration through innovation and strong commercial execution.
• Collaborate closely with marketing, operations, and product teams to align growth strategies.
• Monitor performance metrics, sales forecasts, and market trends to drive decision-making and performance.

Candidate Profile:

• Extensive experience in a senior sales leadership role, ideally within food, FMCG, or a related consumer goods environment.
• Proven track record of delivering significant sales growth and managing high-performing teams.
• Strong commercial acumen, strategic thinking, and excellent negotiation skills.
• Deep understanding of the UK retail and/or B2B food markets.
• Confident communicator with the ability to engage and influence stakeholders at all levels.
• Results-oriented, with a hands-on approach to leadership.