Head of Sales - WFH

JR United Kingdom; Bedford; Hybrid; GBP 65,000 - 100,000; Full time

Job summary

A leading UK food manufacturer is looking for a commercially driven Head of Sales to spearhead national sales efforts. This senior role requires strategic vision, team leadership, and a strong grasp of the UK retail and food service landscape, all while being home-based with travel across the country.

Qualifications

• Extensive senior sales leadership experience in food or FMCG environments.
• Proven track record of significant sales growth and team management.
• Deep understanding of UK retail and B2B food markets.

Responsibilities

• Develop and execute the overall sales strategy across all channels.
• Lead and mentor a team of sales account managers.
• Identify new revenue opportunities and drive market penetration.

Skills

Commercial acumen

Strategic thinking

Negotiation skills

Leadership

Job description

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An ambitious and fast-growing UK food manufacturer is seeking a commercially driven Head of Sales to lead and scale its national sales function. This senior leadership role will oversee strategic growth across retail, wholesale, foodservice, and events channels, playing a central role in shaping the commercial future of the business.

THIS IS A HOME BASED POSITION WITH UK TRAVEL.

The company supplies a portfolio of high-quality food products to major retailers, businesses, and events across the UK, and is now looking for a dynamic leader to drive further expansion.

Key Responsibilities:

• Develop and execute the overall sales strategy across all commercial channels.
• Lead, manage, and mentor a growing team of sales account managers and business development professionals.
• Build and maintain relationships with major retail buyers, distributors, and key partners.
• Identify new revenue opportunities and drive market penetration through innovation and strong commercial execution.
• Collaborate closely with marketing, operations, and product teams to align growth strategies.
• Monitor performance metrics, sales forecasts, and market trends to drive decision-making and performance.

Candidate Profile:

• Extensive experience in a senior sales leadership role, ideally within food, FMCG, or a related consumer goods environment.
• Proven track record of delivering significant sales growth and managing high-performing teams.
• Strong commercial acumen, strategic thinking, and excellent negotiation skills.
• Deep understanding of the UK retail and/or B2B food markets.
• Confident communicator with the ability to engage and influence stakeholders at all levels.
• Results-oriented, with a hands-on approach to leadership.