Head of Sales (Remote)

EQL Edtech; United Kingdom; Remote; USD 120,000 - 150,000; Full time

Job summary

A leading Edtech company seeks a Head of Sales to drive growth and optimize the inbound sales process. This fully remote role involves building a high-performing sales team and collaborating with marketing to enhance customer experiences. Ideal candidates will have a strong background in sales leadership and proven success in managing sales funnels.

Benefits

Fully remote working environment

Competitive salary and equity package

Flexible working hours

Opportunity for significant impact

Qualifications

• 3+ years leading B2C inbound sales or B2B SMB.
• Proven track record in CRM processes.
• Strong personal sales skills and coaching abilities.

Responsibilities

• Own and optimise the full inbound sales process.
• Grow and develop a global sales team.
• Analyse conversion metrics and improve outcomes.

Skills

Sales Leadership

Communication

Data-driven Problem Solving

Job description

3 days ago Be among the first 25 applicants

This range is provided by EQL Edtech. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

Head of Sales

Location: Remote (Preference for CET or similar time zones)

About Bina

bina is a fast-growing, digitally native international school for 4-12 year olds. We're on a mission to deliver AI-powered precision education at scale - personalised, high-quality learning for every child, anywhere in the world.

We've grown 4.5x year-over-year and reached $2M ARR, serving families in over 35 countries. And we're just getting started: with just 10,000 students, we'll hit $116M ARR - that's just 0.25% of the US homeschooling market alone.

We're operating at the forefront of a $100B+ private education industry, with strong tailwinds including a $71.4B ESA (Education Savings Account) market. The opportunity to reshape education is massive, and we're building the team to do just that.

About The Role

We're looking for a hands-on, ambitious, and strategic Head of Sales to lead our Sales function through its next phase of growth. The initial focus will be driving results directly - owning and optimising our inbound sales funnel and closing deals - while laying the foundations for a high-performing global sales team.

You'll work closely with leadership, marketing and growth teams to build scalable processes, sharpen conversion, and ensure every prospective family has a seamless and high-touch experience.

What You'll Do

Sales Leadership & Execution

• Own and optimise the full inbound sales process from lead to close
• Actively engage with prospective families and lead by example in sales performance
• Track, improve and report on key metrics: closing rate, call attendance, time to close, team productivity
• Create compelling sales materials and improve CRM usage and workflows
  
  

Funnel & Performance Optimisation

• Analyse conversion metrics across every stage of the funnel
• Identify gaps and lead targeted experiments to improve outcomes
• Collaborate with marketing/growth teams to align efforts and priorities
  
  

Team Building & Development

• Grow and develop a high-performing global sales team (3-4 new hires within the first 6-9 months)
• Provide clear KPIs, coaching and support to drive individual and team success
• Build a strong, positive team culture focused on impact, growth, and family-centric service
  
  

Cross-Functional Collaboration

• Ensure smooth handovers from Sales to the Learning Success team
• Maintain seamless customer experience from first contact to onboarding
  
  

Business Development & Outbound Growth

• Once the inbound engine is running smoothly, lead outbound growth efforts, including:
• B2C campaigns
• B2B2C partnerships (e.g., relocation firms, remote work orgs, education consultants)
• Strategic partnerships with NGOs and ESA programs
  

Key Goals

• Increase conversion rate from SQL to signed contract by 20%
• Increase intro call attendance by 20%+
• Reduce average closing time through funnel improvements
• Define and elevate team performance metrics
• Ensure high satisfaction within the Sales team and among stakeholders
  
  

Requirements

What We're Looking For

• 3+ years of experience leading B2C inbound sales (or B2B SMB with high-touch sales), ideally in fast-paced environments
• Proven track record of owning and improving sales funnels and CRM processes
• Strong personal sales skills - you close deals, coach teams, and set high standards
• Excellent communicator and data-driven problem solver
• Experience in international education is a bonus, but not required
• Experience in B2C/B2B SaaS, especially with a mission/impact focus, is highly valued
  
  

Benefits

What You'll Get

• A fully remote, flexible working environment with a global team
• A meaningful mission: shaping the future of education for children worldwide
• A diverse and talented team, already educating students across 35+ countries
• A competitive salary and equity package
• The chance to make a measurable impact and grow into a senior leadership role
  
  

How To Apply

bina has appointed EQL EdTech as its exclusive recruitment partner for this position. All applications and enquiries will be managed by the EQL EdTech team on bina's behalf.

Submit your CV and a tailored cover letter via EQL's application portal on this advert

If you're not sure and would like to chat first - contact us here - https://www.eqledtech.com/contact

Want to explore more about bina? Start here: www.thebinaschool.com

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  IT Services and IT Consulting

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