Head of Sales (Precision Process + Performance)

EQL Edtech; United Kingdom; Remote; USD 120,000 - 150,000; Full time

Job summary

Join a rapid-growing edtech company as the Head of Sales. You will own the inbound sales processes, design systems for scalability, and ensure optimal performance through strategic teamwork. This remote role offers a competitive salary and a chance to build impactful education solutions.

Benefits

Fully remote flexibility

Competitive salary + equity

Direct access to founders

Qualifications

• 3+ years in optimising B2C/B2B sales funnels.
• Expert in CRM systems and sales ops.
• Fluent with HubSpot and automation tools.

Responsibilities

• Own and optimise the inbound sales funnel.
• Run A/B tests to improve conversion rates.
• Build and develop a high-performance sales team.

Skills

Sales Process Ownership

Conversion Science

Sales Enablement

Team Building

Strategic Expansion

Education

Experience in Sales

Tools

HubSpot

Zapier

Analytics tools

Job description

Head of Sales (Precision Process + Performance)

2 weeks ago Be among the first 25 applicants

This range is provided by EQL Edtech. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

Head of Sales (Precision Process + Performance)

Remote - Preference for CET or adjacent time zones

About Bina

bina is not just another online school. We're building the future of learning - AI-powered, hyper-personalised, globally scalable education for 4-12 year olds.

We've grown 4.5x YoY to $2M ARR, with families in 35+ countries. And yet, we're barely at the starting line. Just 0.25% of the US homeschooling market puts us at $116M ARR. The broader $100B+ private education space - with $71B in ESA tailwinds - is wide open.

We're here to redesign the experience of school from the ground up - and we're building the precision-engine to power it.

The Role

We're looking for a high-output, methodical, metrics-obsessed Head of Sales to lead our growth engine. This isn't about charisma or "doing what worked last time" - it's about systems thinking, relentless testing, and architecting a machine that converts consistently at scale.

In this role, you'll both sell and systemise - directly owning our inbound funnel and then building out a repeatable model via playbooks, tools, and training. You'll work cross-functionally with marketing, product, and learning success to ensure the entire customer experience is tightly aligned and constantly improving.

What You'll Be Doing

️ Sales Process Ownership

• Fully own and optimise the entire inbound funnel (lead > call > close > handover)
• Use data to refine every stage - from lead scoring and call scheduling to pipeline hygiene and CRM automation
• Create, test, and optimise scripts, email sequences, and collateral
• Build dashboards, track key conversion metrics, and report insights weekly
  
  

Conversion Science

• Use analytics to drive experimentation across every stage of the funnel
• Run A/B tests to boost intro call attendance, reduce time to close, and improve email response rates
• Identify bottlenecks and systematically remove friction points
  
  

Sales Enablement & Playbook Design

• Architect a modular sales playbook (scripts, objection handling, onboarding plans, KPIs, tech stack)
• Ensure every rep knows exactly what "good" looks like - and how to get there
• Integrate feedback loops with product and learning success teams to continuously refine positioning and messaging
  
  

Team Building & Performance

• Hire and develop a lean, high-performance sales team (3-4 hires in first 6-9 months)
• Drive daily accountability via KPIs, 1:1s, role plays, and structured feedback
• Build a culture that prizes curiosity, discipline, and customer obsession
  
  

Strategic Expansion

• Once the inbound engine hums, design our outbound sales strategy:
• B2C campaigns for targeted segments
• B2B2C partnerships (e.g., relocation firms, remote work platforms, consultants)
• ESA-aligned regional pilots and government partnerships
  
  

Success Looks Like...

• +20% SQL > closed conversion
• +20% intro call attendance
• Reduced average time-to-close
• A clear, scalable playbook used consistently across team
• Happy, high-performing reps - and delighted families
  
  

Requirements

What We're Actually Looking For

Not: A great talker, impressive generalist, or intuitive closer

Yes: A structured thinker with a playbook mentality and technical fluency

You'll thrive here if you:

• Have 3+ years owning and optimising complex, high-touch B2C or B2B SMB sales funnels
• Have built or scaled CRM systems and sales ops in a high-growth or early-stage startup
• Are fluent in HubSpot, Zapier, analytics tools, dashboards, and workflow automation
• Love testing hypotheses, finding efficiency gains, and designing repeatable systems
• Combine commercial savvy with a data-driven, experimental mindset
• Can roll up your sleeves to sell while simultaneously scaling yourself out
• Have experience in EdTech, international education, online learning, or education sales, and understand how to build trust with parents, educators, or institutions in complex, values-driven sales
  
  

Bonus points if you've worked in:

• Tech-enabled education, children's services, or trust-based sales
• Mission-driven startups where precision, quality, and empathy matter equally
  
  

Benefits

What You'll Get

• Fully remote flexibility (CET ±2 preferred)
• Competitive salary + meaningful equity
• Direct access to founders and strategic influence
• A mission you'll be proud to talk about at dinner
• A blank slate to build something that works because of your input
  
  

TL;DR

You're a builder of sales systems, not just a closer.

You see sales as an engine, not a pipeline.

You lead with rigour, not just charisma.

You've been waiting for a challenge like this.

Let's talk.

How To Apply

bina has appointed EQL EdTech as its exclusive recruitment partner for this position. All applications and enquiries will be managed by the EQL EdTech team on bina's behalf.

Submit your CV and a tailored cover letter via EQL's application portal on this advert

If you're not sure and would like to chat first - contact us here - https://www.eqledtech.com/contact

Want to explore more about bina? Start here: www.thebinaschool.com

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  IT Services and IT Consulting

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