Head of Sales (North)

JR United Kingdom; Birmingham; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading global food company is seeking a Head of Sales – Ethnic (North) to drive growth in their ethnic channel across Northern UK. This key leadership position involves developing strategic customer relationships, leading a high-performing sales team, and shaping the regional commercial strategy to increase market penetration. The ideal candidate will have a strong background in sales leadership within the FMCG or ethnic grocery sector, excellent relationship-building skills, and the ability to analyze market trends effectively.

Benefits

Competitive salary

Car allowance

Bonus

Employee discounts

Generous holiday allowance

Qualifications

• Proven experience in senior sales leadership within FMCG or ethnic grocery sector.
• Strong understanding of UK ethnic trade landscape, especially in the North.
• Demonstrable success in leading and developing sales teams.

Responsibilities

• Develop and deliver sales strategy for the ethnic channel in the North.
• Lead and support a team of Regional Sales Managers.
• Build and manage relationships with retail and wholesale partners.

Skills

Sales Leadership

Relationship-Building

Negotiation

Communication

Analytical Mindset

Job description

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LT Foods is a global food leader with a rich heritage and a presence in over 65 countries. In the UK, our premium brands such as Daawat serve a diverse and growing customer base. We take pride in our high-quality products and strong values, with a focus on innovation, sustainability, and customer service.

Role Overview

We are looking for an experienced Head of Sales – Ethnic (North) to lead our ethnic channel sales across Northern UK. This is a key leadership role, responsible for developing strategic customer relationships, driving growth, and leading a high-performing team of regional sales managers. You’ll play a pivotal role in shaping the regional commercial strategy, increasing market penetration, and ensuring operational excellence.

Key Responsibilities

- Develop and deliver a robust sales strategy for the ethnic channel in the North.

- Lead and support a team of Regional Sales Managers, ensuring performance targets are met.

- Build and manage senior relationships with key retail and wholesale partners.

- Identify market opportunities and develop initiatives to increase brand visibility and sales.

- Monitor sales performance and provide accurate forecasting and reporting.

- Work closely with Marketing, Supply Chain, and Finance teams to ensure commercial alignment.

- Stay abreast of competitor activity and market trends to inform decision-making.

- Ensure compliance with all commercial policies and procedures.

Skills & Experience

- Proven experience in a senior sales leadership role within the FMCG or ethnic grocery sector.

- Strong understanding of the UK ethnic trade landscape, particularly in the North.

- Demonstrable success in leading and developing sales teams.

- Excellent relationship-building, negotiation, and communication skills.

- Commercially astute with a strong analytical mindset.

- Willingness to travel frequently within the region.

What We Offer

- Leadership role in a growing and values-driven organisation

- Competitive salary, car allowance, and bonus

- Employee discounts and generous holiday allowance