Head of Sales Marketing B2B

Cerebras; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Join a leading company as the Head of Sales Marketing, responsible for driving marketing strategies that enhance sales and service outcomes. This role involves managing a diverse team and executing targeted campaigns across EMEA, emphasizing conversion rates and customer engagement while fostering a collaborative environment. You will benefit from generous leave, private healthcare, and opportunities for professional development.

Benefits

29 days holiday allowance + bank holidays

Private medical and dental healthcare

Pension contribution up to 10%

Training and development opportunities

Cycle to work scheme

Volunteering days

Qualifications

• 5+ years experience in B2B Sales Marketing or sales enablement.
• Experience in event management from conceptualization to execution.
• Strong problem-solving and analytical mindset.

Responsibilities

• Develop and execute sales marketing strategies for SMB and Enterprise segments.
• Drive engagement and reduce churn through focused campaigns.
• Lead Account-Based Marketing efforts for top enterprise accounts.

Skills

Analytical Skills

Event Management

Problem Solving

Communication

Presentation Skills

Fluency in English

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM tools (e.g., Salesforce)

Marketing Automation

Job description

Company Description

At The Stepstone Group, we have a simple yet very important mission: The right job for everyone. Using our data, platform, and technology, we create opportunities for job seekers and companies around the world to find a perfect match, in fair and equitable way. With over 20 brands across 30+ countries, we strive for fair and unbiased hiring.

Join our team of 4,000+ employees and be part of reshaping the labour market and becoming the world’s leading job-tech platform.

Job Description

Join our team and you’ll be responsible for leading a team that supports sales and service outcomes by developing marketing strategies focused on increasing conversion rates and reducing churn. The Head of Sales Marketing is responsible for a cluster of markets within EMEA B2B Marketing. Within this team of Sales Marketing will lead Regional Lead Managers, Sales Marketing Managers and Event Marketing Managers across at least 1-2 countries.

Your Responsibilities

• Develop and execute targeted sales marketing strategies for SMB, Reseller, and Enterprise segments for a specific region or across a cluster of regions.
• Drive SMB conversion, reduce churn, and grow e-commerce revenue through focused campaigns.
• Boost enterprise customer engagement with non-sales touchpoints and elevate brand consideration.
• Implement a test-and-learn approach to customize sales pitches and ensure seamless access to key sales messaging and customer data for the sales teams.
• Lead Account-Based Marketing (ABM) efforts for top enterprise accounts and strengthen reseller partnerships with media agencies.
• Establish a new event strategy and focus on most relevant accounts with dedicated customer events.

Qualifications

• 5+ Years of experience in B2B Sales Marketing, sales enablement, or go-to-market execution in an international environment.
• Strong analytical skills with the ability to measure the impact of marketing initiatives and optimize based on performance data.
• Proven experience in event management, from conceptualization to execution and post-event analysis.
• A creative and innovative mindset with a strong problem-solving approach.
• High level of proactivity and drive, with the ability to manage multiple international/cross-country projects independently.
• Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus.
• Strong communication and presentation skills, with an ability to translate complex ideas into compelling narratives.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluency in English, additional language skills (e.g., German) are a plus.

Additional Information

Your benefits

We’re a community here that cares as much about your life outside work as how you feel when you’re with us. Because your job shouldn’t take over your life, it should enrich it. Here are some of the benefits we offer:

• 29 days holiday allowance + bank holidays
• Private medical and dental healthcare
• Pension contribution up to 10%
• Training and development opportunities
• Cycle to work scheme
• Hybrid working model
• Volunteering days

Our commitment

Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.