Head of Sales, Marketing and Business Development
Royal National Orthopaedic Hospital NHS Trust
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Job summary
Royal National Orthopaedic Hospital NHS Trust is seeking a Head of Sales, Marketing and Business Development to drive growth in private care. You will lead a growing team, develop strategies to increase referrals, and promote services to boost annualised income toward £30M within 3–5 years.
The role requires leadership, strategic planning, and strong communication to support Consultants and build relationships with GP surgeries and Musculoskeletal services.
Qualifications
- Minimum 4 years experience in private healthcare sales and marketing.
- Digital marketing experience.
- Experience in elective private hospital management.
Responsibilities
- Provide effective leadership and line management to the Business Development & International Services teams.
- Recruit, train, motivate, and manage sales and marketing teams.
- Set objectives, monitor performance and conduct regular appraisals.
- Create comprehensive sales and marketing plans and campaigns for new markets.
- Develop consultant profiles and strengthen external healthcare stakeholder networks.
- Oversee multi‑channel marketing initiatives and analyse market trends.
Job description
Royal National Orthopaedic Hospital NHS Trust
The closing date is 25 November 2026
Private Care has an ambitious plan to grow annualised income to £30M over a 3-to-5-year period. This is a key role in actively developing the scope of and promoting and marketing private care services to increase referral pathways and grow our patient numbers. Leading a growing team, you will be responsible for driving improved engagement, increased activity and revenue. This role will be pivotal in promoting RNOHs services.
The successful candidate will demonstrate a professional approach, have excellent communication skills, instrumental in the delivery of continuous quality improvement for patient experiences, and ensuring our Consultants are supported to offer services within the terms of their practising privileges. Building relationships and looking after our customers who refer patients from GP surgeries and muscular skeletal services (physio's etc).
Supporting the wider PR and communication requirements of RNOH
- Provide effective leadership and line management to the Business Development & International Services teams. Line management responsibilities for the International Relationship Manager, Self-pay enquiry lead, Digital marketing campaigns officer and International Coordinator.
- Work alongside the Managing Director as part of the senior management team and collaborate with other managers and senior employees across RNOH to develop our strategic initiatives to drive growth in private activity and revenue for RNOH and to achieve important goals
- Create comprehensive sales and marketing plans, set objectives, and develop campaigns for new markets including digital consumer engagement programmes, inputting into projects and service developments
- Develop Consultant profiles and collaborate to develop services and business development
- Maintain and strengthen our external healthcare stakeholder network through various communication methods, running events and ongoing correspondence.
- Oversee the development and implementation of multi-channel marketing initiatives and promotional activities.
- Research and analyse market trends, consumer behaviour, and competitor activities to maintain a competitive edge.
At the Royal National Orthopaedic Hospital (RNOH), we are committed to achieving the best staff experience in the NHS. In the 2023 NHS Staff Survey, we proudly:
- Scored above the national average for the People Promises: "We are recognised and rewarded," "We are always learning," "We work flexibly," "We are a team," and for staff engagement.
- Ranked #1 among all Trusts in North and Central London for all People Promises and themes.
- Ranked #1 among all Acute Specialist Trusts for "We work flexibly."
At RNOH, we're committed to being actively anti-discriminatory and actively inclusive. We recognise our brilliant people do brilliant work, and we offer rewarding careers, no matter what their background. We continue to strive to break down barriers to be the Trust where people come together because what they do matters, makes a difference and where they can thrive.
Joining our organisation means enjoying a wide range of staff benefits, including:
- 24/7 access to wellbeing support through our Employee Assistance Programme.
- A Rewards & Recognition platform, offering opportunities to thank colleagues, send gifts, and access exclusive discounts.
- A dedicated Staff Wellbeing Hub, providing a space to relax and recharge away from the work environment.
- Salary sacrifice schemes for transport (season ticket loans, car and bike), electrical goods, and childcare
At RNOH, we are more than a workplace--we are committed to patients, to excellence and the wellbeing of our staff.
Provide effective leadership and line management to the Business Development & International Services teams. Line management responsibilities for the International Relationship Manager, Self-pay enquiry lead, Digital marketing campaigns officer and International Coordinator.
Recruit, train, motivate, and manage sales and marketing teams, fostering a high-performance culture.
Set clear objectives, monitor performance and conduct regular appraisals in line with Trust policies.
Work alongside the Managing Director as part of the senior management team and collaborate with other managers and senior employees across RNOH to develop our strategic initiatives to drive growth in private activity and revenue for RNOH and to achieve important goals
Create comprehensive sales and marketing plans, set objectives, and develop campaigns for new markets including digital consumer engagement programmes, inputting into projects and service developments
Develop Consultant profiles and collaborate to develop services and business development
Maintain and strengthen our external healthcare stakeholder network through various communication methods, running events and ongoing correspondence.
Oversee the development and implementation of multi-channel marketing initiatives and promotional activities.
Research and analyse market trends, consumer behaviour, and competitor activities to maintain a competitive edge.
Manage departmental financial budget, conduct financial analysis and link financial performance to business decisions.
Define and implement best-practice to leverage digital tools for efficiency including customer relationship management solution provision
Identify trends and determine system improvements to achieve marketing and sales operational goals
Business Development Executive Requirements
Provide effective leadership and line management to the Business Development & International Services teams. Line management responsibilities for the International Relationship Manager, Self-pay enquiry lead, Digital marketing campaigns officer and International Coordinator.
Recruit, train, motivate, and manage sales and marketing teams, fostering a high-performance culture.
Set clear objectives, monitor performance and conduct regular appraisals in line with Trust policies.
Work alongside the Managing Director as part of the senior management team and collaborate with other managers and senior employees across RNOH to develop our strategic initiatives to drive growth in private activity and revenue for RNOH and to achieve important goals
Create comprehensive sales and marketing plans, set objectives, and develop campaigns for new markets including digital consumer engagement programmes, inputting into projects and service developments
Develop Consultant profiles and collaborate to develop services and business development
Maintain and strengthen our external healthcare stakeholder network through various communication methods, running events and ongoing correspondence.
Oversee the development and implementation of multi-channel marketing initiatives and promotional activities.
Research and analyse market trends, consumer behaviour, and competitor activities to maintain a competitive edge.
Manage departmental financial budget, conduct financial analysis and link financial performance to business decisions.
Define and implement best-practice to leverage digital tools for efficiency including customer relationship management solution provision
Identify trends and determine system improvements to achieve marketing and sales operational goals
Business Development Executive Requirements
Excellent interpersonal and communication skills to build effective relationships across all levels.
Experience within the private sector preferred.
- Minimum 4 years experience in private healthcare S&M
- Digital marketing experience
- Experience in elective private hospital management
- Digital marketing experience
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Royal National Orthopaedic Hospital NHS Trust
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