Head of Sales & Marketing

Gap Personnel; Cullompton; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading ethical food brand based in Devon is seeking a Head of Sales & Marketing to drive growth across eCommerce and B2B channels. This strategic role involves leading multi-channel marketing efforts and managing a talented team. The successful candidate will bring proven leadership experience and a commitment to sustainability.

Benefits

Competitive salary and benefits package

Staff discounts

On-site parking

Supportive, mission-led culture

Qualifications

• Proven experience in a senior sales/marketing leadership role.
• Strong understanding of performance marketing and digital analytics.
• Experience in FMCG or lifestyle sectors preferred.

Responsibilities

• Own and deliver the sales and marketing strategy focused on eCommerce.
• Lead a cross-functional team covering digital, CRM, and B2B sales.
• Oversee paid media, SEO, and email marketing campaigns.

Skills

Digital Marketing

eCommerce

Performance Marketing

Customer Relationship Management (CRM)

Data-Driven Decision Making

Job description

Head of Sales & Marketing – Ethical Food Brand (eCommerce Focus)

Location: Cullompton, Devon (Office-Based with Flexibility)
Hours: Full-time, Permanent
Salary: £60,000 - £80,000 + Benefits + Staff Discount

We’re partnering with a fast-growing, purpose-led food brand based in Devon, known nationally for its ethical values, regenerative farming principles, and commitment to quality. With ambitious growth plans for both eCommerce and B2B channels, the business is now seeking a strategic and commercially minded Head of Sales & Marketing to lead customer acquisition, retention, and brand expansion.

This is a high-impact leadership role for a candidate with strong digital marketing and eCommerce experience, alongside the ability to manage and inspire a small in-house team across multiple sales channels.

The Opportunity

Reporting directly to the board, this is a hands-on role with strategic oversight. You’ll lead the development and execution of multi-channel marketing campaigns and scalable sales strategies – with a key focus on driving online D2C growth, expanding B2B partnerships, and optimising the customer journey across all touchpoints.

Key Responsibilities

• Own and deliver the sales and marketing strategy, with a strong eCommerce and digital performance focus
• Lead, mentor, and grow a cross-functional team covering digital, content, CRM, events, and B2B sales
• Oversee paid media, SEO, email marketing, and affiliate campaigns to drive acquisition and retention
• Lead brand positioning and messaging across channels including web, social, packaging, and PR
• Analyse and report on KPIs across customer acquisition, conversion rates, AOV, retention, and CLTV
• Identify and develop new revenue streams, retail partnerships, and wholesale opportunities
• Own the CRM lifecycle and customer segmentation strategy

Who We’re Looking For

• Proven experience in a senior sales/marketing leadership role within a high-growth D2C/eCommerce brand
• Strong understanding of performance marketing, CRO, CRM, and digital analytics
• A track record of driving commercial results through innovative campaigns and multi-channel growth strategies
• Commercially astute, data-driven, and highly strategic, while still willing to be hands-on
• Passionate about sustainability, food ethics, and creating a brand with purpose
• Experience in food & drink, FMCG, or lifestyle sectors preferred

What’s on Offer

• Full-time, office-based leadership role with genuine strategic ownership
• Opportunity to join a values-driven, independently owned brand at an exciting stage of growth
• Competitive salary and benefits package
• Staff discounts, on-site parking, and a supportive, mission-led culture
• The chance to shape how a respected ethical food business reaches and serves its growing audience

Ready to Lead Growth with Purpose?

This is a rare opportunity to take the reins of sales and marketing in a company that genuinely stands for something. If you’re ready to apply your digital expertise and commercial mindset in a meaningful way, we’d love to hear from you.

Apply now with your CV and a brief statement of interest, or contact our team in confidence to learn more.