Head of Sales - Integrated B2B - Global Electronics Business

Page Executive; London; On-site; Confidential; Full time

Job summary

A leading technology brand seeks a seasoned Head of Sales for Integrated B2B, overseeing a substantial portfolio in Australia. The ideal candidate will have extensive B2B sales experience in electronics or technology sectors, leading numerous teams while driving strategic growth initiatives. This pivotal role offers the opportunity to shape B2B growth and collaborate with global stakeholders.

Qualifications

• Extensive experience of B2B sales leadership in Australia.
• Strong track record managing multi-product or multi-division sales organisations.
• Deep channel knowledge with major enterprise and government clients.

Responsibilities

• Develop and execute the national B2B sales strategy across multiple categories.
• Lead a high-performing national sales organization with clear metrics.
• Shift the business from a product-led model to a unified, solution-focused approach.

Skills

B2B Sales Leadership

Commercial Accountability

Team Leadership

Vertical Market Expertise

Entrepreneurial Mindset

Job description

• National Leadership Role
• $1B+ Portfolio, Growth opportunity across in B2B major categories

About Our Client

Reporting directly to the President of the Australian business, the Head of Sales - Integrated B2B holds end-to-end commercial responsibility for all B2B activity across Australia. You will lead a team of five senior direct reports and more than 100 staff nationally across sales, product, operations, marketing, and technical support functions.



Your mandate includes driving revenue growth in a portfolio worth ~$850M AUD, integrating previously siloed business units, and building a cohesive go-to-market strategy tailored to large-scale enterprise and government clients. The role also plays a critical interface function with regional (APAC) and global headquarters to localise product strategy and market execution.

Job Description

You will have previous B2B sales strategy and execution experience across key consumer or business electronic products, and be a strong people-first leader with a growth mindset.

• 
  
  Develop and execute the national B2B sales strategy across Display, Mobile/Tablet and HVAC categories
• 
  
  Build and lead a high-performing national sales organisation, with clear metrics, coaching, and commercial discipline
• 
  
  Expand the business' presence in key verticals including banking, government, healthcare, construction, retail, and infrastructure
• 
  
  Shift the business from a product-led model to a unified, solution-focused approach
• 
  
  Drive builder engagement and commercial development in the HVAC channel
• 
  
  Build a scalable B2B engine within a company historically focused on consumer markets
• 
  
  Collaborate with regional and global stakeholders to align local execution with broader strategic priorities

The Successful Applicant

This role requires a seasoned B2B sales executive from the electronics or technology sector, ideally with experience across one or more relevant product lines such as displays, mobile hardware, smart devices, or air conditioning systems. You will have proven experience leading large commercial teams and managing full P&L accountability in a complex, matrixed business environment.



You must bring deep understanding of the Australian enterprise and channel sales landscape, as well as strong vertical market experience across sectors like government, retail, or infrastructure. This is not a role for polished corporate operators - we are seeking someone who leads from the front, brings urgency and commercial rigour, and thrives in entrepreneurial, high-change environments.

• 
  
  Extensive experience of B2B sales leadership in Australia
• 
  
  Electronics, ICT, hardware, or adjacent technology sector experience is essential
• 
  
  Strong track record managing multi-product or multi-division sales organisations
• 
  
  Experience working with or selling to major enterprise and government clients
• 
  
  Deep channel knowledge - e.g. distributors, resellers, system integrators, or builder networks
• 
  
  Strong leadership style - assertive yet empathetic, practical, and capable of building trust quickly
• 
  
  Experience leading organisational change, building scalable sales functions, and unifying go-to-market approaches across silos

What's on Offer

This is a new and pivotal national role with visibility to global leadership. The successful candidate will help shape the next era of B2B growth for one of the world's most innovative technology brands, with the autonomy to build, lead, and transform.

Please apply and reach out to Greg Allen for a further discussion.