Head of Sales (FMCG)

SalesNet; Northern Ireland; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading sales organization in Northern Ireland is seeking a Head of Sales to lead and develop their sales function. This role entails building a high-performing sales team and implementing a robust sales strategy across multiple channels to ensure sustainable growth. The ideal candidate will have strong experience in sales, team leadership, and key account management within the FMCG sector.

Benefits

Performance Bonus

Private Health Insurance (Family)

Life Insurance

Qualifications

• Proven track record in a mid-to-senior sales role, ideally within the FMCG sector.
• Experience of mentoring or leading sales teams, with evidence of driving performance.
• Demonstrated success in managing key customer relationships.

Responsibilities

• Lead, manage and develop a high performing sales team.
• Build effective relationships with key customers to drive growth.
• Define and deliver a robust sales strategy across all markets.

Skills

Sales Experience

Team Leadership

Key Account Management

Customer Engagement

Market Development

Commercial Awareness

Education

Degree-level qualification in a Business-related discipline

Job description

Job Summary

Reporting to the Commercial Director, the Head of Sales will lead, manage and develop the sales function of the business. The Head of Sales will design and deliver a robust sales strategy which will drive new and repeated business and will account for multiple sales channels and geographies ultimately delivering sustainable and profitable growth across the business.

Main Responsibilities

• Promote a culture of performance and continuous learning and improvement.
• Lead, manage and develop a high performing and high achieving sales team, identifying development opportunities which will enhance the overall performance of the team together and with other departments throughout the business.
• Build effective working relationships with key customers and proactively manage key customer accounts to drive growth and profitability.
• Develop a strong network of contacts and seek to develop relationships with customers across the business, existing and new.
• Support the growth and development of direct reports, ensuring key performance measures are implemented.
• Implement key account management processes to ensure appropriate focus and resources on key strategic customers as the business grows.
• Define, manage, evolve and deliver a robust sales strategy across all geographies and market channels, to ultimately deliver sustainable and profitable growth across the business.
• Explore, identify and evaluate opportunities for business development across new and existing markets, creating robust plans to convert these opportunities into sales and leading negotiations of key commercials contracts.

Person Specification

• Degree-level qualification in a Business-related discipline or equivalent professional experience.
• Sales Experience: Proven track record in a mid-to-senior sales role, ideally within the FMCG sector, with exposure to national or international markets.
• Team Leadership: Experience of mentoring or leading sales teams, with evidence of driving performance and supporting team development.
• Key Account Management: Demonstrated success in managing key customer relationships and delivering commercial outcomes.
• Customer Engagement: Strong interpersonal and negotiation skills, with experience engaging with major retailers or Multiples (Head Office level exposure desirable).
• Market Development: Evidence of identifying new business opportunities or contributing to market expansion strategies.
• Commercial Awareness: Strong understanding of financial drivers in sales, with the ability to balance revenue growth and cost control while maintaining quality and innovation.

Benefits

• Performance Bonus
• Private Health Insurance (Family)
• Life Insurance