Head of Sales, Consumer Goods, London

Hanson Search; London; Hybrid; GBP 75,000 - 100,000; Full time

Job summary

A leading consumer brand based in London is seeking a Head of Sales to drive revenue growth and lead their sales team. This role requires a minimum of 5 years in a senior sales leadership position within consumer goods, a strong track record in securing retail accounts, and the ability to build a high-performing team. The successful candidate will play a key role in shaping the company's expansion across the UK and Europe in a dynamic market.

Qualifications

• Minimum 5 years’ experience in a senior sales leadership role within consumer goods.
• Proven success in securing and growing retail accounts.
• Strong understanding of both B2B and e-commerce sales channels.
• Demonstrable experience building or scaling a sales function from the ground up.
• Excellent negotiation, communication and relationship-building skills.

Responsibilities

• Develop and execute a comprehensive sales strategy aligned with company growth objectives.
• Identify and secure new retail and wholesale partnerships.
• Lead on product onboarding and digital merchandising.
• Build and manage the future sales team, setting clear targets.
• Collaborate with marketing, logistics, and customer service for seamless execution.
• Track and analyse sales performance and market trends.

Skills

Sales strategy development

Retail account management

B2B sales understanding

E-commerce knowledge

Negotiation skills

Communication skills

Job description

Our client is seeking a confident and commercially experienced Head of Sales to lead its sales function. Reporting directly to the CEO, this is a pivotal leadership role that combines strategic planning with hands-on execution. The successful candidate will be responsible for driving revenue growth, securing major retail partnerships, and laying the foundations for a high-performing sales team. This is a unique opportunity to make a real impact within a purpose-led brand at scale-up stage. Our client is an award-winning, fast-growing consumer brand in London, specialising in sustainable sleep and homeware products. Since launching in 2015, they have gained significant traction in the UK market with a range of eco-friendly products including bamboo bedding, memory foam pillows and mattress toppers. With a strong D2C presence and growing wholesale partnerships, they are now entering an exciting new phase of growth across the UK and Europe.

Head of Sales Key Responsibilities:

• Develop and execute a comprehensive sales strategy aligned with company growth objectives.
• Identify and secure new retail and wholesale partnerships in the UK and key European markets.
• Lead on product onboarding and digital merchandising with e-commerce and marketplace partners.
• Build and manage the future sales team, setting clear targets and providing ongoing leadership.
• Collaborate cross-functionally with marketing, logistics and customer service to ensure seamless commercial execution.
• Track and analyse sales performance, market trends and customer insights to inform ongoing strategy.

Key Requirements:

• Minimum 5 years’ experience in a senior sales leadership role within consumer goods (homeware, lifestyle, sleep tech or similar).
• Proven success in securing and growing retail accounts.
• Strong understanding of both B2B and e-commerce sales channels.
• Demonstrable experience building or scaling a sales function from the ground up.
• Excellent negotiation, communication and relationship-building skills.
• London-based or within commuting distance to Hendon (2 days per week required on-site.)

This is a unique opportunity to shape and lead the expansion of a dynamic and growing company. Apply now to be part of this exciting new chapter! Please get in touch with our teamincluding a copy of your CV as soon as possible via the form below. Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams in Communications, Government Relations, Digital Marketing, Sustainability, and C-Suite recruitment.Please clickhereto find out about more aboutHanson Search. We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policyhere.