Head of Sales – Beauty Startup (D2C & B2B)

JR United Kingdom; London; On-site; GBP 70,000 - 120,000; Full time

Job summary

A fast-growing beauty startup is seeking a Head of Sales to drive their D2C and B2B strategies. This role involves leading a sales team, optimizing revenue channels, and building partnerships with retailers. Ideal candidates will have extensive experience in the beauty industry and a proven track record in scaling sales.

Qualifications

• Proven experience (7+ years) in scaling sales for D2C/B2B beauty brands.
• Strong network of industry connections.
• Highly data-driven with a track record of hitting revenue targets.

Responsibilities

• Define and execute a sales strategy across D2C and B2B channels.
• Lead and grow a high-performance sales team.
• Set and track aggressive sales targets and KPIs.

Skills

Sales Leadership

Data-Driven Decision Making

Cross-Functional Collaboration

E-commerce Knowledge

Tools

Shopify

Klaviyo

Hubspot/Salesforce

Looker

Job description

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Head of Sales – Beauty Startup (D2C & B2B), London (Sutton)

Client: byellie

Location: London, UK

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 23.05.2025

Expiry Date: 07.07.2025

Job Description:

We’re an ambitious and fast-growing beauty startup on a mission to disrupt the industry with high-performance, clean, solution-based products. Backed by a strong brand identity and early traction across digital and offline channels, we’re now looking for a Head of Sales who has “been there, done that”—someone capable of taking what we’ve built and scaling it quickly and intelligently.

This is a rare opportunity to join a driven founding team, own the sales strategy, and build something meaningful from the ground up.

What You’ll Do:

Sales Leadership & Strategy

• Define and execute a growth-focused sales strategy across D2C (e-commerce) and B2B (retail, wholesale, salons, distributors) channels.
• Bring a clear vision for scaling revenue and customer acquisition with a focus on profitable, sustainable growth.
• Lead and grow a high-performance sales team; hire, train, and manage talent as we scale.

D2C Growth (E-commerce Focus)

• Drive online sales through our website and marketplaces by collaborating closely with marketing, growth, and product teams.
• Use data to optimize conversion, retention, AOV, and LTV.
• Drive CRM, funnel performance, subscription models (if applicable), and customer lifecycle management.

B2B Expansion (Retail & Distribution)

• Build and deepen partnerships with premium retailers, beauty chains, boutiques, salons, and strategic distributors.
• Own the pipeline for B2B growth—from prospecting and negotiation to onboarding and relationship management.
• Explore and test new channels (pop-ups, hotel partnerships, wellness platforms, etc.).

Operations & Analytics

• Set and track aggressive sales targets and KPIs across all channels.
• Forecast demand and collaborate with operations to ensure stock availability and fulfillment.
• Analyze performance and customer feedback to guide product and pricing strategies.

What We’re Looking For:

• Proven experience (7+ years) scaling sales for a D2C and/or B2B beauty, skincare, personal care, or consumer brand—ideally from early stage to breakout growth.
• Start-up DNA: hands-on, scrappy, adaptable, and energized by building from zero to one (and then 10x).
• Strong network of industry connections (retailers, distributors, buyers) is a major plus.
• Deep understanding of the e-commerce ecosystem, digital marketing collaboration, and retail negotiations.
• Highly data-driven with a track record of hitting ambitious revenue targets.
• Excellent leadership, communication, and cross-functional collaboration skills.

Nice to Have:

• Experience with clean beauty, wellness, or premium/luxury brands.
• Exposure to international markets and cross-border e-commerce.
• Comfort with tools like Shopify, Klaviyo, Hubspot/Salesforce, and Looker or similar.