Head of Sales - B2B Exhibitions

JR United Kingdom; Slough; On-site; GBP 60,000 - 90,000; Full time

Job summary

An established B2B events business seeks a strategic Head of Business Development to drive growth in media and exhibition sales. The ideal candidate will excel in building commercial partnerships and mentoring teams while shaping revenue strategies across various streams.

Qualifications

• Proven experience in B2B sales within exhibitions, events, or media.
• Confident in leading high-value commercial conversations.
• Skilled in managing and motivating a sales team.

Responsibilities

• Driving new business and managing high-value commercial partnerships.
• Leading and mentoring a sales team to exceed targets.
• Developing and executing commercial strategies based on market insight.

Skills

B2B sales

Negotiation

Client relationship management

Team management

Strategic thinking

Communication

Job description

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An established B2B events business is looking for a strategic and commercially minded Head of Business Development to drive growth across a portfolio of large-scale professional shows. This senior-level role is ideal for someone with a strong background in media or exhibition sales who thrives in a fast-paced environment and is comfortable leading high-value partnerships, securing new business, and shaping revenue strategies across multiple streams, including stand sales, sponsorship, and digital solutions.

The successful candidate will take ownership of sales leadership, team management, and long-term client development while contributing directly to commercial strategy, financial forecasting, and innovation across the group. They will be expected to manage their own sales pipeline while also mentoring the wider team, developing high-impact proposals, and ensuring performance metrics are consistently met. This role would suit someone highly motivated, with excellent negotiation skills, and a passion for identifying new opportunities and unlocking value in a competitive commercial landscape.

What will this role include?:

• Driving new business and managing high-value commercial partnerships across events, sponsorship, and digital solutions
• Leading and mentoring a sales team to exceed targets and maintain a high-performance culture
• Developing and executing commercial strategies based on market insight and client needs
• Managing key client relationships, including complex negotiations and long-term account growth
• Overseeing sales forecasting, CRM reporting, and cross-functional collaboration to support overall event delivery

The ideal candidate will have / be:

• Proven experience in B2B sales, ideally within exhibitions, events, or media, with a strong track record in both new business and account growth
• Confident leading high-value commercial conversations, including sponsorship, stand space, and digital sales
• Skilled in managing and motivating a sales team while contributing personally to revenue generation
• A strategic thinker with excellent communication skills, able to build long-term client relationships and adapt in a fast-paced environment

This is a brilliant opportunity to elevate your profile and experience within an award-winning business so if you think you fit the above criteria and you’re ready to take the next step in your career, make sure to get in touch with us now! #beSAVVY