Head of Sales (B2B)

Halfords Group PLC; West Midlands Combined Authority; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the retail sector seeks a Head of B2B Sales to drive growth across trade and corporate channels. The ideal candidate will lead a talented sales team, manage strategic accounts, and develop impactful sales strategies. This role offers the opportunity to shape Halfords' approach to B2B, ensuring strong commercial results and expanding client relationships.

Benefits

Competitive salary

Car allowance

Quarterly discretionary bonus scheme

5% pension

30 days annual leave

Employee discounts across products

Wellbeing resources

Qualifications

• Experience leading B2B sales teams in fast-paced environments.
• Proven results in managing enterprise clients and closing complex deals.
• Strong analytical skills to inform strategic actions.

Responsibilities

• Take ownership of B2B sales performance from pipeline generation to revenue delivery.
• Lead a high-impact sales strategy and build a top-performing sales team.
• Manage key client relationships and oversee contract negotiations.

Skills

B2B Sales Management

Consultative Selling

Analytical Thinking

Team Leadership

Job description

Apply now Job no: 559176
Work type: Full time
Site: Redditch
Categories: Customer Support
Location: Worcestershire
Salary: Competitive
Business Area: Halfords Support Centre

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

We’re on the lookout for a strategic, future-focused Head of B2B Sales to lead the charge in driving growth across our trade, corporate, and institutional channels. This is more than a sales role - it’s your chance to take the reins, own performance end-to-end, and deliver game-changing commercial impact.

You’ll design and drive a high-impact strategy that fuels pipeline momentum, lands new business, and deepens key client relationships. Leading a talented team of sales and account professionals, you’ll inspire big thinking, push for excellence, and consistently raise the bar on results.

We want a strategic powerhouse and hands-on leader - someone who thrives in fast-paced environments, sees opportunity in every conversation, and brings energy, insight, and innovation to everything they do. In this pivotal role, you’ll help shape how Halfords partners with clients from growing SMEs to major employers and benefit providers - setting the standard for what best-in-class B2B really looks like.

Key responsibilities

• Take full ownership of B2B sales performance - from pipeline generation to deal conversion and revenue delivery.
• Shape and lead a high-impact sales strategy across key offerings, including trade accounts, salary sacrifice, and mobility solutions.
• Build, inspire, and manage a top-performing sales team with clear goals, sharp accountability, and a winning mindset.
• Personally manage strategic enterprise accounts, ensuring long-term growth, retention, and exceptional service delivery.
• Lead high-value contract negotiations and renewals, securing commercial success and strategic alignment.
• Identify and act on cross-sell and upsell opportunities using client insight and data-driven thinking.
• Develop and grow strategic partnerships with platforms, trade bodies, and institutions to unlock new revenue streams.
• Represent Halfords at industry events, elevating our brand and opening doors to new business opportunities.
• Oversee client success and retention, delivering scalable, high-impact support that drives satisfaction and lifetime value.
• Foster a high-performance, collaborative culture - driving continuous improvement and aligning teams behind shared commercial goals.

About you

• You’ve led high-performing B2B sales teams in fast-paced, growth-focused environments - and have the results to prove it.
• You bring deep expertise in managing enterprise clients, closing complex deals, and building long-term strategic partnerships.
• You’re a master of consultative selling, with a sharp grasp of the full sales cycle and what it takes to win.
• You combine commercial acumen with strong analytical thinking - turning data and insight into smart, strategic action.
• You lead with energy, clarity, and accountability - inspiring teams, owning outcomes, and thriving under pressure.
• A fair and competitive salary evaluated against market data, car allowance, quarterly discretionary bonus scheme, 5% pension, 3x salary life assurance, 30 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• This is a field-based role with travel to our Head Office in Redditch as required.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

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