Head of Sales and Marketing

Transcomm Recruitment; Scunthorpe; On-site; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Head of Sales & Marketing to lead their sales team and drive business growth. This pivotal role involves creating impactful sales strategies, managing marketing campaigns, and fostering strong client relationships. The ideal candidate will have a proven track record in the commercial vehicle or automotive sector, with a passion for team leadership and financial management. Join a forward-thinking company that values innovation and collaboration, where your contributions will directly influence the company's success and market presence.

Benefits

Car allowance or company car

Pension

Qualifications

• Proven experience in managing a sales team and driving marketing campaigns.
• Strong understanding of the commercial vehicle or automotive industry.

Responsibilities

• Develop and implement effective sales strategies to achieve targets.
• Lead and manage a high-performing sales team to drive growth.
• Monitor market trends and adjust strategies accordingly.

Skills

Sales Management

Marketing Strategy

Client Relationship Management

Financial Management

Team Leadership

CRM Tools

Education

Bachelor's Degree in Business or Marketing

Tools

CRM Software

Job description

A major commercial vehicle trailer manufacturer and truck and body builders is looking for a Head of sales & Marketing to manage their field based sales team and alsodrive and grow the business contributing as an integral part of the senior business management team. Must have managed a sales team and also produced and managed company wide sales & marketing campaigns aiding in the financial growth of the company. Must have experience in the commercial vehicle, automotive, trailer, plan, agricultural or similar industry sector.

ROLE: Head of Sales & Marketing

LOCATION: Lincolnshire

BASIC SALARY: £60k to £80k

BENEFITS: Car allowance or company car, pension.

BONUS: Two bonus' one based on the performance of the sales team, the other an annual bonus based upon performance.

ROLE:

• Create and implement sales strategies to meet revenue and profit targets.
• Lead, train, and manage the sales team.
• Build and maintain strong client relationships.
• Monitor sales performance and market trends to adjust strategies.
• Identify new market opportunities for growth.
• Use CRM tools to track sales activity and forecasts.
• Work closely with production and engineering to align products with market needs.
• Develop and deliver marketing plans to boost brand visibility and generate leads.
• Oversee digital marketing, content creation, and social media.
• Plan and manage promotional events and trade shows.
• Ensure consistent branding across all marketing channels.

• Financial Management

  • Prepare sales forecasts and budgets in line with business goals.
  • Track spending and ensure marketing delivers strong ROI.
  • Report sales and marketing results to shareholders with insights and suggestions.

  Team Leadership

  • Lead and motivate a high-performing team.
  • Promote a culture of collaboration and continuous improvement.
  • Conduct regular reviews and set clear goals for team members.