Head Of Sales And Marketing

Brand Recruitment; Norwich; On-site; GBP 50,000 - 65,000; Full time

Job summary

A leading cultural institution in Norwich is seeking a Head of Sales & Marketing to lead a multi-disciplinary team. You will create and deliver integrated campaigns that engage the community, drive sales, and enhance brand visibility. The ideal candidate has significant leadership experience in marketing and a proven track record in delivering successful campaigns. Join an organization with a strong local and national reputation dedicated to making a difference.

Qualifications

• Significant experience in marketing and sales leadership roles, ideally within a consumer-focused or multi-site environment.
• Track record of delivering successful integrated campaigns across multiple channels.
• Strong people management skills with the ability to lead, inspire and develop teams.

Responsibilities

• Develop and deliver marketing and communications strategies to enhance visibility.
• Oversee brand development and positioning locally and nationally.
• Lead and motivate a team of managers across marketing, communications and sales functions.

Skills

Leadership in marketing and sales

Integrated campaign delivery

People management

Communications expertise

Budget management

Job description

Overview

We are working on a fantastic opportunity to join a leading cultural institution with a strong reputation both locally and nationally. This newly-created role will play a pivotal part in shaping the future direction for the operation. The organisation runs in a distinct way within its sector, helping them engage thousands of visitors and participants each year. There are big ambitions to continue growing its reach, reputation and impact.

The Role – Head of Sales & Marketing

As Head of Sales & Marketing you will lead a multi-disciplinary team that functions across marketing, communications, digital, brand and sales. You will shape and deliver integrated campaigns that drive sales, bolster and engage the community whilst driving commercial revenue and brand profile. Working strategically with senior colleagues, you will be responsible for creating innovative marketing approaches, building partnerships and ensuring consistent brand messaging across all channels.

Key responsibilities

• Developing and delivering marketing and communications strategies to enhance visibility and audience engagement across both revenue streams
• Leading campaigns across digital, social, print, outdoor and broadcast channels
• Overseeing brand development and positioning locally and nationally
• Managing PR and media relations to drive awareness
• Driving sales, community growth and commercial revenue in line with targets
• Leading and motivating a team of managers across marketing, communications and sales functions

Your Background – Head of Sales & Marketing

• Significant experience in marketing and sales leadership roles, ideally within a consumer-focused or multi-site environment; experience in the cultural sector would be great, too
• Track record of delivering successful integrated campaigns across multiple channels
• Strong people management skills with the ability to lead, inspire and develop teams
• Excellent knowledge of communications, PR and media engagement
• Experience in budget management and commercial growth strategies
• A keen eye for detail and a knack with data

If you are looking for the next step in your career with an organisation that really makes a difference, please get in touch.