Head of Sales and Events

Collins King & Associates Limited; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

A luxury event catering company in North West London is seeking a Head of Event Sales to drive business development across high fashion, corporate, and private events. The ideal candidate will have a minimum of 4 years' experience in luxury hospitality or event catering sales and possess exceptional client-facing skills. This full-time position includes a variety of benefits, such as commission on new client revenue and hybrid working options.

Benefits

3% commission on net new or reactivated client revenue

Mobile phone and travel allowance

Breakfast and lunch provided in-office

25 days paid holiday

Company laptop

Company pension scheme

Qualifications

• Minimum of 4 years’ experience in luxury hospitality or event catering sales.
• Confident and articulate in engaging with clients.
• Proven track record of securing high-value contracts.

Responsibilities

• Lead new business efforts across high fashion, corporate events, and private clients.
• Represent a brand known for delivering stylish and memorable events.

Skills

Sales experience in luxury hospitality or event catering

Strong networking across finance, property, media, pharmaceuticals

Client-facing and negotiation skills

Passion for food and design

Proactive and commercially minded

Job description

About the role:

A luxury event caterer based in North West London is on the lookout for a smart, driven Head of Event Sales to help grow their already impressive client base. In this full-time role, you’ll lead new business efforts across the worlds of high fashion, corporate events, and private clients—representing a brand known for delivering some of the most stylish and memorable events in the industry.

About you:

You are an experienced and confident sales professional with a background in high-end events, catering, or hospitality.
You bring a blend of entrepreneurial spirit, strategic thinking, and polished communication to every interaction.

• Has a minimum of 4 years’ experience in luxury hospitality or event catering sales.

• Possesses a strong network across sectors such as finance, property, media, and pharmaceuticals.

• Has a proven track record of securing high-value contracts and long-term partnerships.

• Is confident and articulate, with excellent client-facing and negotiation skills.

• Demonstrates a passion for food, design, and exceptional service.

• Brings gravitas and professionalism when engaging with senior stakeholders and UHNW clients.

• Is proactive, commercially minded, and thrives in a dynamic, creative environment.

Benefits:

• 3% commission on net new or reactivated client revenue (paid quarterly).

• Mobile phone and travel allowance.

• Breakfast and lunch provided in-office (approx. £1,200 annual value).

• 25 days paid holiday plus hybrid working (2 days remote per week).

• Company laptop and client entertainment expense account.

• Company pension scheme (5% matched contribution, up to £3,500 annually).