Head of Sales

COREcruitment Ltd; Greater London; Hybrid; GBP 102,000 - 138,000; Full time

Job summary

COREcruitment Ltd is seeking a Head of Sales (UK & EU) for a high-growth, healthy food challenger brand. The role carries full commercial responsibility for the UK market and Europe expansion, with ownership of P&L and partnerships. You will build the go-to-market, establish retail and foodservice channels, and lead a local team as the business scales.

Hybrid work arrangement and a competitive package accompany significant growth opportunities across the UK and Europe.

Qualifications

• Proven commercial leadership within FMCG, food or related consumer categories.
• Strong UK market knowledge; experience across Europe preferred.
• Extensive network across UK retail, grocery multiples, online and convenience channels.
• Track record of launching and scaling brands; ambient snacks experience helpful.
• Full P&L ownership and strategic, hands-on leadership.

Responsibilities

• Develop and execute the UK GTM strategy with a plan for European growth.
• Build the commercial infra to establish the brand in healthy food.
• Identify and develop new channels, customers and partnerships.
• Own P&L, budgets, forecasts and commercial performance.
• Develop relationships with retailers, distributors and foodservice.
• Lead and grow a high-performing local team.
• Collaborate with founders on growth strategy.
• Spot market opportunities and emerging channels to accelerate growth.
• Set pricing, distribution and commercial strategies balancing brand and profit.
• Represent the brand externally as ambassador in UK & Europe.
• Establish processes and partnerships to support rapid international expansion.

Skills

Commercial leadership

UK market knowledge

UK retail network

Brand scaling

P&L ownership

Entrepreneurial mindset

Negotiation

Team leadership

Agile mindset

Health/nutrition passion

Job description

Head of Sales (UK & EU) – Exciting High Growth Food Business – Hybrid - £120K + Benefits

My client is an exciting high growth healthy food challenger brand who are revolutionising the industry and how we think about food.

They are currently looking for a Head of Sales to join their team. The successful Head of Sales will have full commercial responsibility for developing the UK market and shaping their wider European expansion strategy, whilst establishing and developing key partnerships and creating the foundations for long term growth.

This is a build-and-scale leadership role and the perfect opportunity for a high performing commercial lead who has scaled a challenger brand before and wants to do it again, but this time with real ownership.

Responsibilities include:

• Developing and executing the UK go-to-market strategy, with a clear roadmap for European growth.
• Building the commercial infrastructure required to establish the brand as a recognised player within the healthy food sector.
• Identifying and developing new channels, customers and strategic partnerships across retail, foodservice, hospitality, e-commerce and other relevant channels.
• Owning the P&L, budgets, forecasts and commercial performance of the territory.
• Developing relationships with key retailers, distributors, foodservice operators and strategic partners.
• Building a high-performing local team as the business scales.
• Working closely with the founders and international leadership team to shape the brand's growth strategy.
• Identifying market opportunities, consumer trends and emerging channels to accelerate growth.
• Developing pricing, distribution and commercial strategies that balance brand positioning with profitable growth.
• Representing the brand externally and becoming a key ambassador within the UK and European food industry.
• Establishing the processes, partnerships and infrastructure required to support rapid international expansion.

The Ideal Head of Sales Candidate:

• Proven commercial leadership experience within FMCG, food, nutrition, healthy eating, foodservice, retail or an adjacent consumer category.
• A strong understanding of the UK food market and ideally experience working across European markets.
• A strong network of key contacts across UK retail, especially with grocery multiples, online retailers and convenience channels.
• A proven track record of launching, scaling and developing brands; experience of ambient snacking categories would be advantageous.
• Full commercial and P&L ownership experience.
• A highly entrepreneurial mindset, with the ability to operate strategically while remaining hands‑on.
• Strong negotiation, business development and partnership-building skills.
• Experience building and leading teams through periods of significant growth.
• The confidence to operate in an agile, fast-paced and entrepreneurial environment.
• A genuine passion for health, nutrition, sustainability and changing consumer behaviour.