Head of Revenue

Artfarm London; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hours

30 days holiday

Guest experience

Health cash plan

Life Assurance

Artfarm discounts

Job summary

Artfarm seeks a Senior Head of Revenue to own room revenue maximisation across its portfolio, based in London or Zurich. This senior, hands-on role reports to the MD and Global Commercial Director and requires setting pricing and distribution strategies for hotels, clubs and apartments from single nights to group bookings.

You'll build and maintain rate structures, manage channel mapping and parity, deliver forecasts, lead annual pricing reviews, and work with site General Managers.

Qualifications

• Experience in hotel and/or apartment revenue management with leadership.
• Hands-on technical skills in channel mapping and rate-plan building.
• Experience with Opera PMS and strong Excel forecasting abilities.
• Ability to present to senior leadership with firm recommendations.
• Proven track record of driving RevPAR and occupancy improvements.

Responsibilities

• Define and own room pricing strategy and rate mix per property.
• Own ongoing pricing strategy, including BAR review and length-of-stay optimization.
• Set up and manage packages with on-site operations for inclusions and terms.
• Define rate strategies across usage classes with equal focus.
• Develop long-stay and corporate rates; manage commissions and affiliations.
• Build and maintain rate structures in PMS and channel managers.
• Monitor demand and adjust rates to meet occupancy, ADR and RevPAR targets.
• Track competitor pricing and demand drivers; report insights to leadership.
• Lead annual budget and pricing review for rooms revenue.

Skills

Revenue management

Channel mapping

Rate plans

Parity management

Forecasting & pace analysis

Executive communication

Excel

Tools

Opera PMS

Job description

Head of Revenue - London or Zurich based

About Artfarm

Artfarm is an independent international hospitality company where art, culture, and exceptional hospitality come together to create unforgettable destinations. Founded by Iwan and Manuela Wirth, every Artfarm destination is thoughtfully designed to celebrate the unique character and local culture of its location.

Today, Artfarm's award-winning portfolio spans some of the world's most distinctive destinations, including The Audley Public House and Mount St. Restaurant in London; Fife Arms Hotel in Braemar and Fish Shop in Ballater, Scotland; Farm Shop and Da Costa in Somerset; Cantina in Menorca; Chesa Marchetta in Sils Maria, Switzerland; Manuela in New York and Los Angeles; and Fish Shop Bar & Restaurant in Washington D.C.

Head of Revenue

This exciting new role can be based either in London or Zurich reporting to the MD and Global Commercial Director.

We need a senior, hands-on expert to own room revenue maximisation across the Artfarm portfolio:

• FifeArms ( Braemar, Scotland)
• Chesa Marchetta ( Sils Maria,Switzerland)
• GrouchoClub ( Soho, London)
• TheGoode Building ( Mayfair London) (opening end of 2027)
• HotelCastell ( Zous, Switzerland) (opening end of 2028)
• Futureopportunity for growth as we develop further hotels

You will set room pricing and distribution strategy acrossArtfarm hotels, clubs and apartments from one night stays to extended and / orgroup bookings, working closely with the site-specific GeneralManagers.

This is a technical role. You will build and maintain ratestructures, manage channel mapping, protect rate parity and get the most fromour systems. You will give leadership clear forecasts and recommendations inregard to rooms.

You will need to be organised and decisive, set up controlsand work collectively across all sites.

Key responsibilities

Revenue strategy and pricing

• Definerate structure and rate mix per property
• Ownthe ongoing pricing strategy across our rooms including adynamicreview of BAR whilst optimising length-of-stay
• Setup and manage specific packages defining restrictions and in closecollaboration with on-site operations to define inclusions and T&C
• Defineand manage different rate strategy across C1 and C3 usage classes with equalfocus.
• Defineand manage long stay and / or corporate rates alongside agency andaffiliation commissions.
• Buildand maintain room types, rate plans and derived-rate structures in boththe PMS and site channel managers
• Monitordemand, pace and pickup daily. Adjust rates and restrictions eithermanually or using an RMS to achieve projected occupancy, ADR and RevPAR.
• Trackcompetitor pricing per property and location and identify local demanddrivers including events, holidays and regional activity.
• Leadthe annual budget and pricing review for rooms revenue with the leadershipteam.

Distribution, mapping and parity

• Manageall channel connections
• Manageconsortium agreements factoring in effect on rate pricing and ADR
• Streamlineand identify booking channels so clear and measurable sources
• Setup, map and regularly audit room rate mapping across all channels, and fixmapping errors before they cost bookings.
• Maximisedirect bookings by working with Sales and Marketing on website conversion,member and direct-only offers, and optimising booking engine.
• Manageadditional agent and / or OTA commission levels and promotionalprogrammes to add value and maximise occupancy and / or REVPAR withoutbecoming dependent or diluting profit
• Monitorand enforce rate parity across all channels. Investigate and resolveparity breaches, including wholesale rate leakage.

Forecasting and reporting

• Produceweekly, monthly and rolling 3-month forecasts for each property and forthe portfolio
• Reporton business mix, channel performance, market source
• Reporton retention v acquisition in regard to guest and / or memberprofiles
• Reporton booking patterns and lead times
• Communicatebooking trends and demand insight to sales and marketing teams with cleardata-driven recommendations

Reservations oversight and capability

• Setstandards and controls for reservations across rooms including audits ofavailability, rates
• Definebest in class processfor obtaining, maintaining and maximising guest/ member profiles in the PMS.
• Overseethe rooms reservations for groups and extended stays, including contracts,rooming lists, deposits and billing.
• Builda revenue training programme for Front of House and reservations teams sorate and availability changes can be made correctly out of hours and whenyou are not working.
• Writeclear revenue SOPs and an escalation process for non-working days.
• Reviewthe revenue tech stack, then recommend and implement improvements.

How success is measured

• Occupancy,ADR and RevPAR against budget and the competitive set, tracked perproperty.
• Minimalcost per booking
• Nounresolved parity breaches or mapping errors.
• Forecastaccuracy within an agreed tolerance.
• Revenuemanagement fully running in-house, with systems, reporting and controls inplace, within the first 90 days.
• Frontof House and reservations teams trained and confident to manage rates andavailability when you are off.

About you

Essential

• Experienceinhotel and / or apartment room revenue management, including time atmanager level or above, leading strategy rather than just executing it.
• Hands-ontechnical skills in channel mapping, rate plan building and paritymanagement, and you set these up yourself rather than relying on a vendor.
• Experiencewith Opera (PMS)
• Strongexcel skills for forecasting, pickup and pace analysis.
• Confidentpresenting to senior leadership and making firm recommendations.

What's in it for you?

• Flexible hours - let us know what works for you and we'll flex the best we can
• 30 days holiday inc. bank holidays
• Free annual guest experience for you and a plus one, including 3-course meal, cocktails and a bottle of wine. It’s important we experience the magic too!
• Enhanced family-friendly policies, including 12 weeks full pay Maternity leave and 2 weeks full pay Paternity leave. These moments matter!
• Health cash plan – a health benefit which allows you to claim back your everyday medical expenses like Dentists and Prescriptions
• Life Assurance
• Generous Artfarm-wide discounts including;
  • Up to 50% off room booking at the award-winning The Fife Arms
  • Up to 25% off food and beverage across our global properties
  • Up to 30% off our fabulous retail products
• High street discounts off 1000’s retailers through MyArtfarm site and app
• Amazing socials -bowling, pizza nights or just a walk in the local countryside – there’s something for everyone
• A unique approach to careerdevelopment and learning opportunities tailored around your individual aspirations and goals
• Employee Assistance Programme with Hospitality Action
• Enhancedpension scheme to help you save into your piggy bank for the future!
• Generous Refer a Friend Scheme –up to £1000 to share with your friend!

Eligibility to Work

To be considered for this position, you must have the right to work in the UK and or the EU.Unfortunately, Artfarm cannot offer sponsorship for this role, and applications from candidates requiring visa sponsorship cannot be considered.

Artfarm is an equal opportunity employer and we value diversity. We believe that diversity and inclusion in our team is critical to our success, so we seek to recruit, develop, and retain talent from a diverse candidate pool. Sustainability is at the heart of Artfarm and every one of the team has a role to play in protecting our planet.