Head of Proposition

easyJet; Luton; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading low-cost airline in Luton is seeking a Head of Proposition to shape the future of its customer proposition. You will drive growth and innovation across a £2bn+ commercial portfolio, leading a talented team to create value-driven products and partnerships. The ideal candidate has proven leadership experience and a strong commercial acumen, with a passion for enhancing customer experience through strategic initiatives. This role offers competitive salary and generous benefits including a performance bonus and hybrid work model.

Benefits

Competitive base salary

Up to 30% performance bonus

25 days annual leave plus bank holidays

7% pension contribution

Private Healthcare

Life assurance

Generous staff travel benefits

Qualifications

• Proven leadership experience managing high-performing commercial teams.
• Strong track record of profitable growth and project delivery.
• Confident using data and analytics to shape strategy and measure success.

Responsibilities

• Define and deliver a proposition strategy supporting commercial goals.
• Partner with teams to enhance and create new ancillary products.
• Lead and evolve commercial partnerships for continuous improvement.
• Maximise value of the customer journey through post-booking strategies.
• Collaborate with various functions to deliver seamless propositions.
• Ensure compliance with evolving regulations while maintaining agility.
• Develop and empower a team of Proposition and Partnership Managers.

Skills

Leadership experience

Commercial acumen

Data-driven mindset

Strategic thinking

Influence and engagement

Customer passion

Resilience and adaptability

Job description

We are easyJet—a FTSE 100‑listed, £multi‑billion low‑cost airline that serves tens of millions of customers every year. If you’re reading this, you have probably already been an easyJet customer and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.

We fly more than 1,000 routes, connecting 35 countries across Europe and employ more than 18,000 colleagues. We’re on a mission to make low‑cost travel easy and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares and friendly service.

We are focused on staying agile, to keep delivering strong customer value and commercial growth in our highly competitive industry. Our people are energised, positive, inclusive, united by purpose, ready to meet problems head on and they have your back. We’re here to win together. We call that our ‘Orange Spirit’. It’s what makes our teams fun to be a part of and what brings us together.

Mission

As Head of Proposition you’ll shape the future of easyJet’s customer proposition, driving growth, innovation and value across our £2bn+ commercial portfolio. Reporting into the Commercial Proposition & Inflight Retail Director, you’ll lead a talented team to build and deliver products, partnerships and experiences that make travel better for our customers and drive real commercial impact.

• Strategic Development: Define and deliver a forward‑thinking proposition strategy that supports easyJet’s commercial goals. Build a roadmap of high‑value growth opportunities that drive both profit and customer benefit.
• Product Optimisation: Partner with digital, trading and marketing teams to enhance existing ancillary products and create new ones that balance short‑term gains with long‑term customer value.
• Partnership Management: Lead and evolve easyJet’s commercial partnerships, ensuring strong collaboration, performance tracking and continuous improvement.
• Post‑Book Monetisation: Maximise the value of the customer journey through post‑booking products and partnerships across categories such as car rental, insurance and more.
• Cross‑Functional Leadership: Collaborate with trading, eCommerce, legal, finance, data and marketing teams to deliver a seamless customer proposition.
• Regulatory Response: Oversee product and ancillary development in line with evolving regulation, ensuring easyJet remains compliant while maintaining commercial agility.
• Team Leadership: Inspire, develop and empower a team of Proposition and Partnership Managers—setting clear goals, encouraging innovation and celebrating success.

What You’ll Bring

• Proven leadership experience, managing and motivating high‑performing commercial teams.
• Strong commercial acumen, with a track record of profitable growth and project delivery through smart execution.
• A data‑driven mindset, confident using insight and analytics to identify opportunities, shape strategy and measure success.
• Strategic thinker with a creative flair for innovation and product development.
• Ability to influence and engage at all levels, driving alignment and energy across diverse stakeholders.
• Passion for the customer, ensuring every innovation enhances experience as well as performance.
• Resilience, adaptability and a collaborative approach—true hallmarks of our Orange Spirit.

What You’ll Get in Return

• Competitive base salary
• Up to 30% performance bonus
• 25 days annual leave plus bank holidays
• BAYE, SAYE & Performance Share Schemes
• 7% pension contribution
• Private Healthcare
• Life assurance
• Hybrid working model
• Generous staff travel benefits
• Access to world‑class learning and development resources

Location & Hours

This full‑time, permanent role will be based in Luton with hybrid working (40 hours per week) and occasional travel.

We welcome applications from people from all backgrounds as part of our ongoing commitment to having a team that truly represents the customers that we serve. You may feel that you don’t meet every single requirement for this role, but we’d still encourage you to submit an application if you feel you meet enough criteria to be considered. And if you need any adjustments or support during the recruitment process please let us know and we’ll work with you to find a solution.