Head of Promotions - Music Festivals

JR United Kingdom; Stevenage; On-site; GBP 80,000; Full time

Job summary

A leading live entertainment company seeks a Head of Promotions to oversee music festival operations in Stevenage. With a focus on profitability and audience growth, the ideal candidate has over 10 years of experience and a deep understanding of the events industry. This strategic role demands expertise in event management, budgeting, and relationship building with industry partners, offering a competitive salary and development opportunities.

Benefits

Health benefits

Flexible work

Leadership development

Parental leave

Paid Time Off (PTO)

Qualifications

• 10+ years in live event promotions with a track record of profitable scaling.
• Ability to lead data-driven strategies and manage budgets effectively.
• Strong industry relationships and experience with major promotion companies.

Responsibilities

• Oversee strategic vision and optimization for the event portfolio.
• Develop multi-year expansion strategies and manage talent booking.
• Drive market expansion and manage financial performance.

Skills

Live event promotions

Talent booking

Ticketing strategy

Leadership

Financial acumen

Job description

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Head of Promotions - Music Festivals, stevenage

Client: The Fix Creative Ltd

Location:

Job Category: Other

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EU work permit required: Yes

Job Views: 2

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

Head of Promotions - Music Festivals

Please only apply if you have large scale music festivals experience and have been in such roles for approximately 10 years. Applications without this experience will not be considered.

About the job

Our client is a next-generation live entertainment company rooted in African culture and global storytelling. They produce culturally defining events, including a flagship music festival showcasing African and urban music genres such as Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, attracting large audiences in Europe.

The company builds experiences that move people emotionally, physically, and globally. They are assembling a world-class team to shape the future of live festivals, content, and branded culture.

They are seeking a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, cultural relevance, and demand.

The Role: Head of Promotions

The Head of Promotions will oversee a diverse portfolio of ticketed events, leading teams of promoters to drive revenue, audience growth, and brand positioning. This is a strategic, commercially focused leadership role requiring expertise in event curation, ticketing, pricing, sponsorship, and multi-market expansion.

Experience:

• 10+ years in live event promotions, talent booking, or ticketing strategy, with a proven track record of scaling events profitably.
• Experience managing multi-city or international event portfolios.
• Ability to lead data-driven ticketing and pricing strategies.
• Strong industry relationships with talent agencies, ticketing platforms, and brand partners.
• Leadership experience managing high-performing teams across multiple locations.
• Financial acumen, including P&L management, sales forecasting, and revenue optimization.
• Experience with major promotion companies (e.g., Live Nation, AEG) or leading independents.
• Understanding of sponsorship integration and brand activations.
• Experience expanding event brands into new markets or launching festivals.
• Knowledge of global music trends and emerging audience behaviors.

Success in this role means:

• Maximizing profitability through forecasting, pricing, and sales tactics.
• Driving market expansion, talent strategy, and audience growth.
• Leading and developing a high-performing team.
• Aligning events with the company's long-term strategy, mission, and values.

Key Responsibilities

• Owns the strategic vision for the event portfolio, ensuring financial and creative optimization.
• Develops multi-year expansion strategies, identifying new markets and audiences.
• Works with artist booking to secure talent aligned with brand and demand.
• Ensures a balanced event calendar across seasons, locations, and demographics.

Ticketing & Pricing Strategy

• Develops dynamic pricing models, including tiered tickets, VIPs, and loyalty programs.
• Owns P&L responsibility, managing budgets and revenue targets.
• Collaborates with ticketing platforms to optimize sales channels.
• Uses sales data and trends to adjust pricing and promotional efforts.

Commercial & Sponsorship Integration

• Works with brand and sponsorship teams for activation integration.
• Secures commercial partnerships to add value beyond ticket sales.
• Develops marketing strategies aligning ticketing and sponsorship goals.

Market Positioning & Industry leadership

• Represents the company at industry events and panels.
• Maintains understanding of consumer behavior and industry trends.
• Balances strategic vision with day-to-day execution.
• Uses analytics to optimize sales and pricing.
• Negotiates talent, venues, and partnerships.
• Plans for market expansion and growth.
• Manages risks and navigates challenges.
• Collaborates across departments for event success.

What We Offer

Competitive salary (£80,000) & bonus, health benefits, flexible work, leadership development, parental leave, and PTO.

Why Join?

An opportunity to shape live music and entertainment’s future. We seek strategic, data-driven leaders who thrive in high-energy environments.