Head of Promotions - Music Festivals

JR United Kingdom; Shrewsbury; On-site; GBP 80,000; Full time

Job summary

A leading live entertainment company is seeking a Head of Promotions for its flagship music festivals based in Shrewsbury. This role calls for a strategic leader with over 10 years in promotions, responsible for driving profitability and expanding market presence while leading a high-performing team. Candidates should possess strong relationships in the industry and a proven track record in managing large-scale events. Join us to shape the future of live music and establish a vibrant festival culture.

Benefits

Competitive salary

Health benefits

Flexible work

Leadership development

Parental leave

Paid time off (PTO)

Qualifications

• 10+ years in live event promotions, talent booking, or ticket pricing strategies.
• Experience managing multi-city/international event portfolios.
• Strong industry relationships and leadership skills.

Responsibilities

• Developing strategic vision for the event portfolio.
• Securing talent in collaboration with booking teams.
• Planning multi-year expansion strategies.

Skills

Leadership

Financial acumen

Data-driven decision making

Event curation

Sponsorship knowledge

Market expansion

Job description

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Head of Promotions - Music Festivals, Shrewsbury

Client: The Fix Creative Ltd

Location: Shrewsbury, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

Head of Promotions - Music Festivals

Please only apply if you have large scale music festivals experience and around 10 years in similar roles. Applications without this experience will not be considered.

About the job

Our client is a live entertainment company rooted in African culture, known for culturally defining events, including a flagship music festival showcasing African and urban music genres like Afrobeats, Amapiano, R&B, and Hip Hop. The festival celebrates diversity through music, food, fashion, and art, attracting a large European audience annually.

The company aims to build experiences that move people emotionally, physically, and globally, creating a world-class team to shape the future of live festivals, content, and branded culture.

They seek a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, relevance, and demand.

The Role: Head of Promotions

The role involves overseeing a diverse portfolio of ticketed events, leading a team of promoters to grow revenue, audience, and brand presence. It requires expertise in event curation, ticketing, pricing, sponsorship, and market expansion.

Experience:

• 10+ years in live event promotions, talent booking, or ticketing strategy, with profitably scaled events.
• Experience managing multi-city or international event portfolios.
• Proven data-driven ticketing and pricing skills.
• Strong industry relationships.
• Leadership in managing teams across locations.
• Financial acumen, including P&L management.
• Experience with major promoters or independent promoters.
• Knowledge of sponsorship and brand activations.
• Experience expanding brands into new markets.
• Understanding of global music trends and audience behaviors.

Success in this role means:

• Maximising event profitability through strategic pricing and forecasting.
• Driving market expansion and audience growth.
• Leading and developing a high-performing team.
• Aligning events with the company's growth strategy and values.

Key Responsibilities

• Developing strategic vision for the event portfolio.
• Planning multi-year expansion strategies.
• Securing talent in collaboration with booking teams.
• Balancing event calendar for optimal opportunities.

Ticketing & Pricing Strategy

• Developing dynamic pricing models.
• Managing P&L and budgets.
• Optimising sales channels with partners.
• Using data analytics for pricing adjustments.

Commercial & Sponsorship Integration

• Working with sponsorship teams for activations.
• Securing commercial partnerships.
• Creating marketing strategies aligned with sales and sponsorship goals.

Market Positioning & Industry leadership

• Representing the company at industry events.
• Understanding consumer behavior and trends.
• Balancing strategic vision with execution.
• Using analytics to optimise sales.
• Securing top-tier talent and partnerships.
• Scaling brands across regions.
• Managing risks and challenges in event execution.
• Collaborating across teams for top-tier events.

What We Offer

Competitive salary (£80,000) & bonus, health benefits, flexible work, leadership development, parental leave, and PTO.

Why Join?

An opportunity to shape the future of live music and entertainment. Ideal for strategic, data-driven leaders in high-energy environments.