Head of Promotions - Music Festivals

JR United Kingdom; Peterborough; Hybrid; GBP 80,000 - 92,000; Full time

Job summary

A leading live entertainment company seeks a Head of Promotions for their music festival portfolio. This strategic role requires substantial experience in event promotions and will drive revenue growth while overseeing a team dedicated to expanding their brand. The successful candidate will have a proven track record in maximizing profitability and integrating sponsorships within events. With a competitive salary and flexible hybrid work model, this position is ideal for someone passionate about shaping the future of live music.

Benefits

Competitive salary (£80,000) & bonus based on performance.

Health and wellness benefits.

Flexible hybrid work model.

Leadership development opportunities.

Enhanced parental leave and PTO.

Qualifications

• 10+ years in live event promotions, proven record of scaling events profitably.
• Experience managing international event portfolios.
• Strong industry relationships with talent agencies and ticketing platforms.

Responsibilities

• Own the strategic vision for the event portfolio to ensure financial and creative optimization.
• Lead and mentor a team of promoters and commercial teams.
• Develop dynamic pricing models and manage P&L responsibilities.

Skills

Event Promotions

Talent Booking

Data-driven Pricing Strategy

Financial Acumen

Leadership

Sponsorship Integration

Market Expansion

Audience Growth

Job description

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Head of Promotions - Music Festivals, peterborough

Client: The Fix Creative Ltd

Location: peterborough, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

Head of Promotions - Music Festivals

Please only apply if you have large scale music festivals experience and around 10 years in similar roles. Applications without this experience will not be considered.

About the job:

Our client is a next-generation live entertainment company rooted in African culture and global storytelling, known for their flagship music festival celebrating African and urban music genres such as Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, attracting large audiences in Europe.

The company aims to build experiences that move people emotionally, physically, and globally, and is assembling a world-class team to shape the future of live festivals, content, and branded culture.

They seek a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring high profitability, cultural relevance, and demand.

The Role: Head of Promotions

The Head of Promotions will oversee a diverse portfolio of ticketed events, leading a team of senior/junior and regional promoters to drive revenue growth, audience expansion, and brand positioning. This is a strategic, commercially focused leadership role requiring expertise in event curation, ticketing strategy, pricing, sponsorship, and multi-market expansion.

Experience:

• 10+ years in live event promotions, talent booking, or ticketing strategy, with a proven record of scaling events profitably.
• Experience managing multi-city or international event portfolios.
• Ability to lead data-driven ticketing and pricing strategies.
• Strong industry relationships with talent agencies, ticketing platforms, and brand partners.
• Leadership experience managing high-performing teams across multiple locations.
• Financial acumen including P&L management, sales forecasting, and revenue optimization.
• Experience with major promoters like Live Nation, AEG, or leading independents.
• Understanding of sponsorship integration and brand activations.
• Experience expanding event brands into new markets or launching new festivals.
• Knowledge of global music trends, cultural movements, and audience behaviors.

Success in this role means:

• Maximizing event profitability through strategic forecasting and data-driven sales tactics.
• Driving market expansion, talent strategy, and audience growth.
• Leading and developing a high-performing team.
• Aligning each event with the company's long-term growth, mission, and values.

Key Responsibilities:

• Own the strategic vision for the event portfolio, ensuring financial and creative optimization.
• Develop and execute multi-year expansion strategies.
• Work with the artist booking team to secure suitable talent.
• Ensure a balanced event calendar across seasons, locations, and demographics.

Ticketing & Pricing Strategy:

• Develop dynamic pricing models, including tiered tickets, VIP, and loyalty programs.
• Own P&L responsibility, managing budgets and revenue targets.
• Collaborate with ticketing partners to optimize sales channels.
• Use sales data and trends to refine pricing and promotional efforts.

Commercial & Sponsorship Integration:

• Work with brand partners to integrate sponsorships into events.
• Secure long-term commercial partnerships.
• Develop marketing strategies aligned with ticketing and sponsorship goals.

Team Leadership and Industry Positioning:

• Lead and mentor promoters and commercial teams.
• Represent the company at industry events and panels.
• Maintain understanding of consumer behavior and industry trends.

What We Offer:

• Competitive salary (£80,000) & bonus based on performance.
• Health and wellness benefits.
• Flexible hybrid work model.
• Leadership development opportunities.
• Enhanced parental leave and PTO.

Why Join?

This role offers a chance to shape the future of live music and entertainment. If you are strategic, data-driven, and a strong leader, we want to hear from you.