Head of Promotions - Music Festivals

JR United Kingdom; Norwich; On-site; GBP 80,000; Full time

Job summary

A leading live entertainment company in Norwich is seeking a Head of Promotions for music festivals, requiring 10 years of experience in event promotions and a track record of success. The position involves overseeing ticketed events, managing teams, and driving market expansion. The role promises competitive pay and opportunities for growth in a vibrant industry.

Benefits

Health & wellness benefits

Leadership development

Flexible work options

Parental leave

PTO

Qualifications

• 10+ years in live event promotions.
• Experience with multi-city or international events.
• Strong industry relationships and financial management skills.

Responsibilities

• Oversee event portfolio, driving audience growth.
• Develop pricing models and manage P&L.
• Lead a team and expand into new markets.

Skills

Event Promotions

Talent Booking

Ticketing Strategy

Financial Acumen

Leadership

Job description

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Head of Promotions - Music Festivals, Norwich

Client: The Fix Creative Ltd

Location: Norwich

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

Head of Promotions - Music Festivals

Please only apply if you have large scale music festivals experience and have been in such roles for circa 10 years.

Applications without this experience will not be considered.

About the job:

Our client is a next-generation live entertainment company rooted in African culture and global storytelling. They produce culturally defining events, including a flagship music festival showcasing African and urban music genres like Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, and has become a prominent event in Europe.

They aim to build experiences that move people emotionally, physically, and globally, and are assembling a world-class team to shape the future of live festivals, content, and branded culture.

They are seeking a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, cultural relevance, and demand.

The Role: Head of Promotions

Responsible for overseeing a diverse portfolio of ticketed events, leading a team of promoters to drive revenue, audience growth, and brand positioning. This strategic, commercially focused leadership role requires expertise in event curation, ticketing strategy, pricing, sponsorship, and multi-market expansion.

Experience:

• 10+ years in live event promotions, talent booking, or ticketing strategy, with a track record of profitably scaling events.
• Experience managing multi-city or international event portfolios.
• Proven ability to lead data-driven ticketing and pricing strategies.
• Strong industry relationships with talent agencies, ticketing platforms, and brand partners.
• Leadership experience managing teams across multiple locations.
• Financial acumen including P&L management, sales forecasting, and revenue optimization.
• Experience with major promoters like Live Nation, AEG, or leading independents.
• Understanding of sponsorship integration and brand activations.
• Experience expanding event brands into new markets or launching festivals.
• Knowledge of global music trends and audience behaviors.

Success in this role means:

• Maximizing event profitability through strategic forecasting, pricing, and data tactics.
• Driving market expansion, talent strategy, and audience growth.
• Leading and developing a high-performing team.
• Aligning events with long-term company growth, mission, and values.

Key Responsibilities:

• Owns the strategic vision for the event portfolio, ensuring financial and creative optimization.
• Develops multi-year expansion strategies, identifying new markets and opportunities.
• Works with artist booking to secure talent aligned with brand and demand.
• Ensures a balanced event calendar across seasons, locations, and demographics.

Ticketing & Pricing Strategy:

• Develops dynamic pricing models, including tiered tickets, VIPs, and loyalty programs.
• Owns P&L responsibility, managing budgets and revenue targets.
• Collaborates with ticketing platforms to optimize sales and customer experience.
• Uses sales data and trends to adjust pricing and promotions.

Commercial & Sponsorship Integration:

• Works with brand partnership teams to integrate activations.
• Secures commercial partnerships to add value beyond ticket sales.
• Develops marketing strategies aligned with ticketing and sponsorship goals.

Leadership & Industry Presence:

• Acts as industry thought leader at conferences and panels.
• Maintains understanding of consumer behavior, trends, and competition.

What We Offer:

• Competitive salary (£80,000) & bonus based on performance.
• Health & wellness benefits, flexible work, leadership development, parental leave, and PTO.

Why Join?

This role offers the chance to shape the future of live music and entertainment. We seek strategic, data-driven leaders who thrive in high-energy environments.