Head of Promotions - Music Festivals

JR United Kingdom; Newcastle upon Tyne; On-site; GBP 80,000; Full time

Job summary

A leading live entertainment company seeks a Head of Promotions to oversee its music festival portfolio in Newcastle upon Tyne. This strategic role demands 10+ years in event promotions, where the successful candidate will lead teams, manage financial outcomes, and shape the festival's vision. Join a company dedicated to cultural celebration through dynamic events.

Benefits

Competitive salary

Bonus

Health benefits

Flexible work

Leadership development

Parental leave

PTO

Qualifications

• 10+ years in live event promotions, preferably music festivals.
• Experience managing multi-city or international event portfolios.
• Strong industry relationships with ticketing platforms and brands.

Responsibilities

• Oversee a portfolio of ticketed events, leading promoters to drive revenue.
• Develop multi-year expansion strategies identifying new markets.
• Collaborate with artists to secure talent aligned with brand demand.

Skills

Leadership

Data-driven decision making

Financial acumen

Talent management

Job description

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Head of Promotions - Music Festivals, Newcastle-upon-Tyne, Tyne and Wear

Client: The Fix Creative Ltd

Location: Newcastle-upon-Tyne, Tyne and Wear, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

Head of Promotions - Music Festivals

Please only apply if you have large-scale music festival experience and around 10 years in similar roles. Applications without this experience will not be considered.

About the job

Our client is a live entertainment company rooted in African culture and global storytelling, known for culturally defining events, including their flagship music festival focusing on African and urban music genres such as Afrobeats, Amapiano, R&B, Hip Hop, and more. They aim to unite the African diaspora and celebrate diversity through music, food, fashion, and art, attracting large audiences in Europe.

They are building a world-class team to shape the future of live festivals, content, and branded culture. They seek a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, relevance, and demand.

The Role: Head of Promotions

The Head of Promotions will oversee a diverse portfolio of ticketed events, leading a team of promoters to drive revenue, audience growth, and brand positioning. This strategic, commercially focused leadership role requires expertise in event curation, ticketing strategy, pricing, sponsorship, and multi-market expansion.

Experience:

• 10+ years in live event (preferably music festival) promotions, talent booking, or ticketing strategy, with a proven track record of scaling events profitably.
• Experience managing multi-city or international event portfolios.
• Ability to lead data-driven ticketing and pricing strategies.
• Strong industry relationships with talent agencies, ticketing platforms, and brands.
• Leadership experience managing high-performing teams across multiple locations.
• Financial acumen, including P&L management, sales forecasting, and revenue optimization.
• Experience with major promoters (e.g., Live Nation, AEG) or leading independents.
• Understanding of sponsorship integration and brand activations.
• Experience expanding event brands into new markets or launching new festivals.
• Knowledge of global music trends and emerging audience behaviors.

Success in this role means:

• Maximizing profitability through forecasting, pricing, and data-driven sales tactics.
• Driving market expansion, talent strategy, and audience growth.
• Leading and developing a high-performing team.
• Aligning events with the company's long-term growth strategy and values.

Key Responsibilities

• Own the strategic vision for the event portfolio, ensuring financial and creative optimization.
• Develop and execute multi-year expansion strategies, identifying new markets and audience segments.
• Collaborate with artists to secure talent aligning with brand and audience demand.
• Ensure a balanced event calendar across seasons, locations, and demographics.

Ticketing & Pricing Strategy

• Develop dynamic pricing models, including tiered tickets, VIP, and loyalty programs.
• Own P&L responsibility, managing budgets and revenue targets.
• Work with ticketing partners to optimize sales channels and customer experience.
• Use sales data and trends to adjust pricing and promotional efforts.

Commercial & Sponsorship Integration

• Work with brand and sponsorship teams to integrate activations.
• Secure commercial partnerships to add value beyond ticket sales.
• Develop marketing strategies aligned with ticketing and sponsorship goals.

Market Positioning & Industry Leadership

• Represent the company at industry events and panels.
• Maintain understanding of consumer behavior, music trends, and competition.
• Balance vision with day-to-day execution.
• Use insights and analytics for decision-making.
• Negotiate top-tier talent, venues, and partnerships.
• Plan for market expansion and growth.
• Manage risks and navigate challenges.
• Collaborate across teams for successful events.

What We Offer

Competitive salary (£80,000), bonus, health benefits, flexible work, leadership development, parental leave, and PTO.

Why Join?

This role offers an opportunity to shape the future of live music and entertainment. We seek strategic, data-driven leaders who thrive in dynamic environments.