Head of Promotions - Music Festivals

JR United Kingdom; Milton Keynes; Hybrid; GBP 80,000; Full time

Job summary

A leading entertainment company seeks a Head of Promotions to drive the strategic success of their music festivals. This role demands extensive experience in event promotions, financial management, and market expansion, with the aim to enhance the cultural impact through memorable music events. Competitive salary, health benefits, and flexible working arrangements provided.

Benefits

Health & Wellness benefits

Flexible, hybrid work model

Leadership development opportunities

Enhanced parental leave

Additional PTO

Qualifications

• 10+ years in live event promotions or ticketing strategies.
• Experience managing multi-city or international event portfolios.
• Strong industry relationships with talent agencies and platforms.

Responsibilities

• Oversee the event portfolio ensuring financial and creative optimization.
• Develop multi-year strategies to identify new markets.
• Manage P&L for the event portfolio.

Skills

Leadership

Financial acumen

Data-driven strategies

Event management

Sponsorship integration

Market expansion

Talent booking

Relationship management

Job description

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Head of Promotions - Music Festivals, Milton Keynes

Client: The Fix Creative Ltd

Location:

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

Head of Promotions - Music Festivals

Please only apply for this role if you have large scale music festivals experience and have been in these roles for circa 10 years. Applications without this experience will not be considered.

About the job

Our client is a next-generation live entertainment company rooted in African culture and global storytelling, known for culturally defining events including their flagship music festival focusing on African and urban music genres such as Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival celebrates diversity through music, food, fashion, and art, attracting a large European audience annually.

They aim to build experiences that move people emotionally, physically, and globally, and are assembling a world-class team to shape the future of live festivals, content, and branded culture.

They are seeking a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, cultural relevance, and demand.

The Role: Head of Promotions

The Head of Promotions will oversee a diverse portfolio of ticketed events, leading a team of promoters to drive revenue growth, audience expansion, and brand positioning. This strategic, commercially focused leadership role requires expertise in event curation, ticketing strategy, pricing, sponsorship, and multi-market expansion.

Experience:

• 10+ years in live event promotions, talent booking, or ticketing strategy, with a proven track record of scaling events profitably.
• Experience managing multi-city or international event portfolios.
• Proficiency in data-driven ticketing and pricing strategies.
• Strong industry relationships with talent agencies, ticketing platforms, and brands.
• Leadership experience managing high-performing teams across locations.
• Financial acumen including P&L management, sales forecasting, and revenue optimization.
• Experience with major promotion companies (e.g., Live Nation, AEG) or leading independents.
• Understanding of sponsorship integration and brand activations.
• Experience expanding brands into new markets or launching festivals.
• Knowledge of global music trends and emerging audience behaviors.

Success in this role means:

• Maximizing profitability through forecasting, pricing, and sales tactics.
• Driving market expansion, talent strategy, and audience growth.
• Leading and developing a high-performing team.
• Aligning events with long-term company growth, mission, and values.

Key Responsibilities

• Own the strategic vision for the event portfolio, ensuring financial and creative optimization.
• Develop multi-year expansion strategies, identifying new markets and audiences.
• Collaborate with artist booking teams to secure suitable talent.
• Ensure a balanced event calendar across seasons, locations, and demographics.

Ticketing & Pricing Strategy

• Develop dynamic pricing models, including tiered tickets, VIP, and loyalty programs.
• Manage P&L for the event portfolio, working with finance on budgets and revenue targets.
• Partner with ticketing platforms to optimize sales channels.
• Use sales data and trends to adjust pricing and promotions.

Commercial & Sponsorship Integration

• Work with sponsorship teams to integrate activations into events.
• Secure long-term commercial partnerships.
• Create marketing strategies aligning ticketing and sponsorship goals.

Market Positioning & Industry Leadership

• Represent the company at industry events and panels.
• Stay informed on music trends, consumer behavior, and competitive positioning.

What We Offer

• Competitive Salary (£80,000) & Bonus based on performance.
• Health & Wellness benefits, including private health and dental.
• Flexible, hybrid work model with on-site event access.
• Leadership development opportunities.
• Enhanced parental leave and additional PTO.

Why Join?

This role offers a unique opportunity to shape the future of live music and entertainment. We seek strategic, data-driven leaders who thrive in dynamic environments.