Head of Promotions - Music Festivals

JR United Kingdom; Manchester; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading live entertainment company is seeking a Head of Promotions to oversee its music festival portfolio. With a focus on data-driven strategies and industry relationships, the role entails driving profitability and market expansion while offering competitive salary and benefits. This opportunity invites strategic leaders to shape the future of live music and collaborate in a dynamic environment.

Benefits

Health & wellness benefits

Flexible working model

Leadership development opportunities

Enhanced parental leave

Qualifications

• 10+ years in live event promotions, talent booking, or ticketing strategy.
• Experience managing multi-city or international event portfolios.
• Strong industry relationships with talent agencies and brands.

Responsibilities

• Oversee portfolio of ticketed events and lead a team of promoters.
• Develop multi-year expansion strategies and collaborate with artist booking.
• Manage P&L responsibility and ensure financial optimization.

Skills

Leadership

Data-driven decision making

Event curation

Financial acumen

Sponsorship integration

Job description

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Head of Promotions - Music Festivals, Manchester

Client: The Fix Creative Ltd

Location: Manchester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

Head of Promotions - Music Festivals

Please only apply if you have large scale music festivals experience and approximately 10 years in similar roles.

Our client is a next-generation live entertainment company rooted in African culture and global storytelling, known for their flagship music festival celebrating African and urban music genres such as Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, attracting a large European audience annually.

The company aims to build experiences that move people emotionally, physically, and globally. They are expanding and seeking a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability, cultural relevance, and demand.

The Role: Head of Promotions

This leadership role involves overseeing a portfolio of ticketed events, leading a team of promoters to grow revenue, audience, and brand presence. It requires expertise in event curation, ticketing, pricing, sponsorship, and multi-market expansion.

Experience:

• 10+ years in live event promotions, talent booking, or ticketing strategy, with a proven record of scaling events profitably.
• Experience managing multi-city or international event portfolios.
• Data-driven ticketing and pricing strategy expertise.
• Strong industry relationships with talent agencies, ticketing platforms, and brands.
• Leadership experience managing high-performing teams across locations.
• Financial acumen including P&L management, sales forecasting, and revenue optimization.
• Experience with major promoters like Live Nation, AEG, or leading independents.
• Knowledge of sponsorship integration and brand activations.
• Experience expanding brands into new markets or launching new festivals.
• Understanding of global music trends and audience behaviors.

Success in this role means:

• Maximizing profitability through strategic forecasting and data-driven tactics.
• Driving market expansion and audience growth via industry relationships.
• Leading and developing a high-performing team.
• Aligning events with the company's growth strategy, mission, and values.

Key Responsibilities

• Owns the strategic vision for the event portfolio, ensuring financial and creative optimization.
• Develops multi-year expansion strategies, identifying new markets and audiences.
• Collaborates with artist booking to secure aligned talent.
• Ensures a balanced event calendar across seasons, locations, and demographics.

Ticketing & Pricing Strategy

• Develops dynamic pricing models, including tiered tickets and VIP offerings.
• Owns P&L responsibility, managing budgets and revenue targets.
• Works with ticketing partners to optimize sales channels.
• Uses sales data and trends for real-time pricing adjustments.

Commercial & Sponsorship Integration

• Works with brand and sponsorship teams for activation integration.
• Secures commercial partnerships to add value beyond ticket sales.
• Creates marketing strategies aligned with ticketing and sponsorship goals.

Market Positioning & Industry Leadership

• Represents the company at industry events and panels.
• Maintains understanding of consumer behavior and music trends.
• Balances strategic vision with day-to-day operations.
• Uses analytics to optimize sales and pricing.
• Negotiates top-tier talent, venues, and partnerships.
• Plans for market expansion and growth.
• Manages risks and navigates challenges.
• Collaborates across teams for successful event execution.

What We Offer

• Competitive salary (£80,000) & bonus based on performance.
• Health & wellness benefits including private coverage.
• Flexible, hybrid work model.
• Leadership development and networking opportunities.
• Enhanced parental leave and PTO benefits.

Why Join?

This role offers a chance to shape the future of live music and entertainment. We seek strategic, data-driven leaders who thrive in dynamic environments.