Head of Promotions - Music Festivals

JR United Kingdom; Crawley; On-site; GBP 80,000; Full time

Job summary

A leading live entertainment company seeks a Head of Promotions for their music festivals. This strategic role involves overseeing a diverse portfolio, driving audience engagement, and ensuring financial success. Ideal candidates will have over 10 years of experience in event promotions, leader in team management, and strong industry connections.

Benefits

Health benefits

Leadership development

Flexible work

Parental leave

PTO

Qualifications

• Over 10 years in live event promotions or ticketing strategy.
• Experience managing international event portfolios.
• Strong industry relationships with talent agencies.

Responsibilities

• Oversee event portfolio, leading promoters for revenue growth.
• Develop multi-year expansion strategies.
• Maximize profitability through strategic forecasting.

Skills

Leadership experience

Financial acumen

Event curation expertise

Market expansion skills

Understanding of sponsorship integration

Knowledge of global music trends

Job description

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Head of Promotions - Music Festivals, Crawley, West Sussex

Client: The Fix Creative Ltd

Location: Crawley, West Sussex, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

Job Description:

Head of Promotions - Music Festivals

Please only apply if you have large-scale music festivals experience and around 10 years in similar roles. Applications without this experience will not be considered.

About the job

Our client is a live entertainment company rooted in African culture and global storytelling, known for their flagship music festival celebrating African and urban music genres, attracting large audiences in Europe.

They aim to build experiences that move people emotionally and globally, shaping the future of live festivals, content, and branded culture.

They are seeking a Head of Promotions to drive the strategic and financial success of their event portfolio, ensuring profitability and cultural relevance.

The Role: Head of Promotions

The Head of Promotions will oversee a diverse portfolio of ticketed events, leading a team of promoters to drive revenue growth, audience expansion, and brand positioning. This is a strategic, commercially focused leadership role requiring expertise in event curation, ticketing strategy, sponsorship, and multi-market expansion.

Experience:

• Over 10 years in live event promotions, talent booking, or ticketing strategy with a proven track record of scaling events profitably.
• Experience managing multi-city or international event portfolios.
• Strong industry relationships with talent agencies, ticketing platforms, and brands.
• Leadership experience managing teams across multiple locations.
• Financial acumen, including P&L management and revenue optimization.
• Experience with major promotion companies or leading independent promoters.
• Understanding of sponsorship integration and brand activations.
• Experience expanding event brands into new markets or launching festivals.
• Knowledge of global music trends and audience behaviors.

Success in this role means:

• Maximizing profitability through strategic forecasting and pricing.
• Driving market expansion and audience growth.
• Leading and developing a high-performing team.
• Aligning events with the company's growth strategy, mission, and values.

Key Responsibilities

• Strategic vision for the event portfolio, ensuring financial and creative optimization.
• Developing multi-year expansion strategies and identifying new markets.
• Collaborating with artist booking teams to secure suitable talent.
• Ensuring a balanced event calendar across seasons, locations, and demographics.

Ticketing & Pricing Strategy

• Developing dynamic pricing models and managing P&L.
• Working with ticketing partners to optimize sales channels.
• Using sales data to adjust pricing and promotional efforts.

Commercial & Sponsorship Integration

• Working with sponsorship teams to embed activations.
• Securing long-term commercial partnerships.
• Creating marketing strategies aligned with ticketing and sponsorship goals.

Market Positioning & Industry leadership

• Representing the company at industry events.
• Understanding consumer behavior and music trends.
• Using insights and analytics for decision-making.
• Negotiating with talent, venues, and sponsors.
• Scaling brands across regions and segments.
• Managing risks and navigating challenges.
• Collaborating across teams for successful events.

What We Offer

Competitive salary (£80,000) & bonus, health benefits, flexible work, leadership development, parental leave, and PTO.

Why Join?

An opportunity to shape the future of live music and entertainment, in a dynamic, high-growth environment.