Head of Promotions - Music Festivals

JR United Kingdom; Basingstoke; Hybrid; GBP 80,000 - 92,000; Full time

Job summary

A leading live entertainment company is seeking a Head of Promotions to drive strategic growth and financial success in their portfolio of music festivals. The ideal candidate will have significant experience in large scale events, demonstrating strong leadership and innovative ticketing strategies while maximizing profitability and audience engagement.

Benefits

Competitive salary (£80,000) and bonus based on performance

Health and wellness benefits

Flexible, hybrid work model

Leadership development opportunities

Enhanced parental leave and PTO

Qualifications

• 10+ years in live event promotions or ticketing strategy.
• Experience managing multi-city or international event portfolios.
• Proven ability to lead high-performing teams.

Responsibilities

• Oversee revenue and audience growth across events.
• Develop pricing models and manage P&L.
• Secure talent and ensure balanced event calendars.

Skills

Event curation

Ticketing strategy

Brand partnerships

Financial acumen

Leadership

Job description

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Head of Promotions - Music Festivals, Basingstoke

Client: The Fix Creative Ltd

Location: Basingstoke

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description

Head of Promotions - Music Festivals

Please only apply if you have large scale music festivals experience and have been in such roles for circa 10 years.

Applications without this experience will not be considered.

About the role

Our client is a next-generation live entertainment company rooted in African culture and global storytelling. They produce culturally defining events, including a flagship music festival showcasing African and urban music genres such as Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, attracting a large European audience annually.

The company is expanding and seeks a Head of Promotions to drive strategic and financial success across their event portfolio, ensuring profitability, cultural relevance, and demand.

Role responsibilities

The Head of Promotions will oversee a diverse portfolio of ticketed events, leading a team of promoters to drive revenue, audience growth, and brand positioning. This strategic, commercially focused leadership role requires expertise in event curation, ticketing, pricing, sponsorship, and multi-market expansion.

Experience required

• 10+ years in live event promotions, talent booking, or ticketing strategy, with a successful track record of scaling events profitably.
• Experience managing multi-city or international event portfolios.
• Proven ability to lead data-driven ticketing and pricing strategies.
• Strong industry relationships with talent agencies, ticketing platforms, and brand partners.
• Leadership experience managing high-performing teams across locations.
• Financial acumen including P&L management, sales forecasting, and revenue optimization.
• Experience with major promotion companies (e.g., Live Nation, AEG) or leading independents.
• Understanding of sponsorship integration and brand activations.
• Experience expanding event brands into new markets or launching festivals.
• Knowledge of global music trends and audience behaviors.

Success criteria

• Maximize profitability through forecasting, pricing, and sales tactics.
• Drive market expansion, talent strategy, and audience growth.
• Lead and develop a high-performing team.
• Align events with the company's long-term growth, mission, and values.

Key responsibilities

• Develop and execute a long-term strategic vision for the event portfolio.
• Identify new markets, audiences, and growth opportunities.
• Work with artist booking teams to secure suitable talent.
• Ensure a balanced event calendar across seasons, locations, and demographics.

Ticketing & Pricing Strategy

• Develop dynamic pricing models, including tiered tickets and VIP offerings.
• Manage P&L for the event portfolio, working with finance on budgets and revenue targets.
• Collaborate with ticketing partners to optimise sales channels.
• Use sales data and trends to adjust pricing and promotional strategies.

Commercial & Sponsorship

• Work with brand partners to integrate sponsorships into events.
• Secure long-term commercial partnerships.
• Develop marketing strategies aligned with ticketing and sponsorship goals.

Leadership & Industry Presence

• Represent the company at industry events and panels.
• Maintain understanding of music trends and market positioning.
• Balance strategic vision with daily operations.
• Use analytics to optimise sales and pricing.
• Negotiate with talent, venues, and sponsors.
• Plan for market expansion and scaling.
• Manage risks and navigate challenges.
• Collaborate across departments to deliver excellent events.

What We Offer

• Competitive salary (£80,000) and bonus based on performance.
• Health and wellness benefits.
• Flexible, hybrid work model.
• Leadership development opportunities.
• Enhanced parental leave and PTO.

Why Join?

This role offers a unique chance to shape the future of live music and entertainment. If you are strategic, data-driven, and a dynamic leader, we want to hear from you.