Head of Promotions - Live Music Events / Festivals

Handle Recruitment; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in the live music and entertainment sector is seeking a Head of Promotions. The role involves overseeing event portfolios, driving revenue growth, and managing a team of promoters. Ideal candidates will have experience in event promotion, strategic leadership, and a strong understanding of sponsorship integration.

Qualifications

• Experience at a major event promotion company or leading independent promoter.
• Strong understanding of sponsorship integration and brand activations.
• Familiarity with global music trends and emerging audience behaviors.

Responsibilities

• Oversee a diverse portfolio of ticketed events and drive revenue growth.
• Develop and execute a multi-year event expansion strategy.
• Manage a team of senior and regional promoters.

Skills

Strategic leadership

Data-driven decision-making

Negotiation

Market expansion strategy

Job description

An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience, and is on the path to becoming a game changer in the live music and entertainment space.

As Head of Promotions, you will be responsible for overseeing a diverse portfolio of ticketed events, leading a team of senior, junior, and regional promoters to drive consistent revenue growth, audience expansion, and brand positioning.

Key responsibilities include:

1. Owning the long-term strategic vision for the business's event portfolio, ensuring each event is financially and creatively optimized.
2. Developing and executing a multi-year event expansion strategy, identifying new markets, audience segments, and growth opportunities.
3. Developing and leading dynamic pricing models, including tiered ticketing, VIP offerings, and loyalty programs.
4. Owning P&L responsibility for the event portfolio, working closely with finance to manage budgets and revenue targets.
5. Collaborating with brand partnerships and sponsorship teams to integrate sponsorship activations seamlessly into events.
6. Leveraging industry relationships to secure long-term commercial partnerships, adding value beyond ticket sales.
7. Managing a team of senior and regional promoters, setting clear performance goals, and ensuring alignment with company objectives.

The ideal candidate will have:

1. Experience working at a major event promotion company or a leading independent promoter.
2. A strong understanding of sponsorship integration and brand activations within live events.
3. Experience in expanding event brands into new markets or launching new festival properties.
4. Familiarity with global music trends, cultural movements, and emerging audience behaviors.
5. Strategic leadership skills—balancing big-picture vision with day-to-day execution.
6. Data-driven decision-making skills—using insights and analytics to optimize ticket sales and pricing models.
7. Negotiation and influence skills—securing top-tier talent, venues, sponsorships, and partnerships.
8. Market expansion and growth strategy understanding—scaling event brands across regions and audience segments.

We actively welcome applicants from under-represented backgrounds. We pride ourselves on attracting the best talent for every opportunity through our commitment to equality, diversity, and inclusion.