Head of Product Marketing - Driver Solutions

Parkopedia; London; Hybrid; GBP 200,000 +; Full time

Job summary

A leading mobility platform company based in London is looking for an experienced Head of Product Marketing to drive customer growth strategies. The role involves defining go-to-market plans, collaborating with cross-functional teams, and utilizing data to optimize performance. Ideal candidates will have experience in performance marketing and a track record of customer acquisition. This position offers hybrid working and various employee benefits including gym memberships and holiday allowances.

Benefits

24 days holiday plus your birthday off

Hybrid working model

Enhanced maternity and paternity leave

Gym membership

Comprehensive mental health support

Cycle to Work scheme

Health cash plan

Nest pension scheme

Ongoing learning and development opportunities

Qualifications

• 5+ years of experience in growth, product, or performance marketing roles.
• A proven record of driving customer acquisition and engagement at scale.
• Experience leading cross-functional teams in fast-paced environments.

Responsibilities

• Define and lead the GTM strategy for driver growth, across paid and organic channels.
• Design high-impact campaigns that drive traffic, bookings, and app usage.
• Work alongside product managers to develop a customer-led product roadmap.

Skills

Customer acquisition

Data analysis

Cross-functional teamwork

Performance marketing

Proactive problem-solving

Job description

Head of Product Marketing

We’ve signed up to an ambitious journey. Join us!

As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.

YourParkingSpace joined forces with Arrive, on our joint mission to make cities more livable, together. YourParkingSpace is the UK’s fastest-growing parking technology provider, we’re changing the way people park. Our on-demand marketplace connects drivers to thousands of spaces, while our comprehensive suite of B2B solutions transforms parking assets into connected mobility hubs.

The Role

With over 8 million users and a rapidly expanding presence across the UK and beyond, we’ve been named in The Sunday Times Tech Track 100 and are the UK’s fastest-growing direct operator of car parks. Now, we’re looking for an experienced and energetic Head of Product Marketing to lead the next phase of our driver-side (B2C) growth strategy.

As Head of Product Marketing – Driver Growth, you’ll be a driving force behind our customer acquisition and engagement strategy. Sitting within the Marketplace team, you’ll shape and execute the go-to-market (GTM) plan for our driver experience and technology.

From paid search and social to display and on-site signage, you’ll lead a high-impact growth strategy that reaches millions of drivers—delivering an exceptional user experience and boosting bookings. You’ll collaborate closely with product, data, sales, creative, and media partners to bring your strategy to life.

How to make an impact

• Define and lead the GTM strategy for driver growth, across paid and organic channels

• Design high-impact campaigns that drive traffic, bookings, and app usage

• Work alongside product managers to develop a customer-led product roadmap

• Collaborate with finance and marketing to forecast and allocate paid media budgets

• Lead data analysis and performance tracking, refining your strategy based on insight

• Partner with internal and external stakeholders including creative and media agencies

About you

• 5+ years of experience in growth, product, or performance marketing roles

• A proven record of driving customer acquisition and engagement at scale

• Experience leading cross-functional teams in fast-paced environments

• Skilled in using data to spot insights, run experiments, and optimise performance

• Exposure to brand, product, social, partner marketing or research

• Familiarity with behavioural data and marketing/sales analytics

Your background

• Entrepreneurial spirit with a naturally curious mindset

• Excellent analytical and problem-solving abilities

• Highly proactive, organised, and able to thrive under pressure

• Strong collaborator and confident communicator

• Focused, driven, and brilliant at prioritising

What You’ll Get

• 24 days holiday (plus your birthday off!)
  → Increases by 1 day per year after 3 years (up to 3 extra days)

• Hybrid working (3 days per week in our Stratford office)

• Enhanced maternity and paternity leave

• Gym membership – PureGym or discounted alternatives

• Comprehensive mental health support from Canada Life and wellbeing apps

• Cycle to Work scheme & Tech purchase scheme

• Health cash plan through Medicash

• Nest pension scheme

• Discounted insurances & lifestyle savings via Vivup

• Ongoing learning and development opportunities

About us

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile, YourParkingSpaceand Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision-makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data-driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.