Head of Product Marketing and Sales Enablement

Hansen Technologies; Greater London; On-site; GBP 120,000 - 160,000; Full time

Job summary

Hansen Technologies in London seeks a Head of Product Marketing & Revenue Enablement to drive growth across Energy & Utilities by translating product innovation into compelling market stories, sales plays, and enablement programs. You will own portfolio positioning, launches, and collateral, ensuring sales teams have the knowledge and tools to engage customers globally.

Reporting to the EVP Growth & GTM, you’ll shape the function and collaborate across Product, Sales, Marketing and regional

Qualifications

• Proven enterprise B2B product marketing experience with GTM and launches.
• Track record building sales enablement that boosts productivity and win rates.
• Experience managing bids and proposals in enterprise or regulated industries.
• Strong written and verbal communication for business and technical audiences.
• Stakeholder management and cross-functional collaboration.
• Commercial mindset with the ability to challenge market readiness for new products.
• Proactive, hands-on approach in building new functions, processes and ways of working.
• European language skills, German or Nordic preferred.

Responsibilities

• Develop and own product positioning, messaging and value propositions across Hansen’s Energy & Utilities portfolio.
• Create sales plays, competitive intelligence and go-to-market strategies to win more business.
• Lead product launches with tools, content and training for market introduction.
• Build and deliver sales enablement programmes, onboarding, playbooks and certification.
• Oversee bid and proposal management for high-quality responses to tenders.
• Establish and maintain pre-sales standards, best practices and technical assets across global teams.
• Build and lead a high-performing Product Marketing & Revenue Enablement function with scalable processes.

Skills

Product Marketing

Go-to-market

Leadership

Bid management

Stakeholder management

Communication

Sales Enablement

Cross-functional

German/Nordic language

Job description

Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With customers in 80+ countries, we foster collaboration across 26 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models.

At Hansen, we are also embedding AI enablement across our operations. From automating workflows and enhancing service delivery, to driving innovation in customer solutions, AI is shaping the next chapter of how we support our clients. With a focus on operational excellence and innovation, Hansen is using AI not just as a tool, but as a strategic enabler to deliver smarter, faster, and more resilient solutions for the future.

This role is based in our Hammersmith, London. In addition, this requires regular travel across Europe and at times to the USA.

Why This Role Matters

The Head of Product Marketing & Revenue Enablement plays a critical role in driving growth across Hansen’s Energy & Utilities business. This role is responsible for transforming product innovation into compelling market stories, sales strategies, and enablement programmes that help teams win consistently and scale effectively.

As a key member of the Growth leadership team, you will create the frameworks, messaging, tools and standards that enable sales teams to communicate value clearly, improve win rates, to deliver a consistent customer experience across global markets. You will own how Hansen’s portfolio is positioned, launched and sold, ensuring sellers have the knowledge, content and confidence to engage customers successfully.

This is a unique opportunity to build and lead a newly established function backed by significant investment and executive sponsorship. Reporting directly to the EVP Growth & GTM, you will shape the strategy, structure and operating model of the team, while working closely with Product, Sales, Marketing, Revenue Operations and regional leadership to accelerate Hansen's ambitious growth plans.

What You’ll Do

• Develop and own product positioning, messaging and value propositions, across Hansen’s Energy & Utilities portfolio.
• Create sales plays, competitive intelligence and go-to-market strategies that help teams win more business.
• Lead product launches, ensuring teams have the tools, content and training needed for successful market introduction.
• Build and deliver sales enablement programmes, onboarding, playbooks and certification to improve seller productivity and performance.
• Oversee bid and proposal management, driving high-quality, consistent responses to complex customer tenders.
• Establish and maintain pre-sales standards, best practices and technical assets across global teams.
• Build and lead a high-performing Product Marketing & Revenue Enablement function, creating scalable processes and capabilities that support long-term growth.

What You Bring

• Proven experience in Product Marketing within enterprise B2B software, with expertise in positioning, messaging, go-to-market strategy and product launches.
• A track record of building sales enablement capabilities, that improve seller effectiveness, productivity and win rates.
• Experience managing bids, proposals and complex customer pursuits in enterprise or regulated industries.
• Exceptional communication and content development skills, with the ability to articulate value to both business and technical audiences.
• Strong stakeholder management and influencing skills, able to drive standards and best practices across cross-functional teams.
• Commercially minded, with the confidence to challenge decisions and assess market readiness for new products.
• A proactive, hands-on approach, with experience building new functions, processes, and ways of working.
• Additional European language skills, particularly German or a Nordic language would be highly desirable.

Why Join Us?

At Hansen, you’ll be part of a diverse, inclusive, and collaborative global team. Our culture is built around values such as People and Family, Treat It Like It’s Your Own, Focused and Committed, and One United Team. We look for people who are curious, respectful, engaged, and keen to work across geographies with talented teams.

If you are passionate about talent sourcing, candidate engagement, and supporting a high-quality recruitment process, we’d love to hear from you.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Visit our website at hansencx.com for more information.

Data Privacy Notice

By applying to this role, you consent to Hansen collecting, processing, and storing the information you provide for recruitment purposes. You also agree that your details may be securely retained in our talent database for future opportunities and reference in accordance with applicable data protection regulations.