Head of Product Marketing

abrdn; City of Edinburgh; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading UK Wealth & Investments group is seeking a Product Marketing Manager to deliver and implement marketing strategies. The position focuses on leading a team, collaborating across functions, and managing marketing content to support sales for the investment sector, emphasizing the necessity for a strategic mindset in a fast-paced environment.

Benefits

40 days’ leave

16% pension contribution

Performance bonuses

Private healthcare

Flexible benefits such as gym discounts

Qualifications

• Extensive product marketing experience in equities, fixed income, and alternatives.
• Experience developing comprehensive marketing materials including positioning and messaging.
• Strong understanding of asset management regulations.

Responsibilities

• Support the Head of Investments Capability Marketing in delivering the marketing strategy.
• Lead the Product Marketing Team, setting priorities and developing talent.
• Manage relationships with investment specialists and oversee marketing activities.

Skills

Product Marketing

Collaboration

Strategic Thinking

Financial Promotion Compliance

Job description

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At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group. Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry’s best talent. Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders, and society.

We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.

Aberdeen comprises three businesses: interactive investor, Investments, and Adviser, each focusing on evolving client needs:

• interactive investor: The UK’s second largest direct-to-consumer investment platform, enabling individuals in the UK to plan, save, and invest in the way that works for them.
• Adviser: Provides financial planning solutions and technology for UK financial advisers, creating value for their customers.
• Investments: A specialist asset manager focusing on key market themes through public markets or alternative asset classes.

About the role:

This role involves delivering and implementing the overall product marketing strategy. It includes working with Investment and Product Specialists, Investment Desks, and Sales teams to develop compelling messaging and positioning to support sales and marketing across wholesale and institutional channels.

Key responsibilities:

• Support the Head of Investments Capability Marketing in delivering the marketing strategy, ensuring collateral and content reflect our positioning.
• Lead the Product Marketing Team, setting priorities and developing talent.
• Coordinate with regional marketing and sales to communicate content, understand regional requirements, and oversee marketing activities.
• Support marketing campaigns and content production, including sales toolkits, fund profiles, presentations, multimedia content, and thought leadership.
• Manage relationships with investment specialists, desks, CIO teams, and marketing and sales leaders.
• Represent marketing in new product launches to ensure proper positioning.
• Stay informed on competitor trends and market themes.

Candidate requirements:

• Extensive product marketing experience in equities, fixed income, and alternatives, preferably within a global asset manager.
• Experience developing comprehensive marketing materials, including positioning, messaging, and proof points.
• Ability to work collaboratively across functions and influence stakeholders at all levels.
• Strong understanding of asset management regulations and financial promotion compliance.
• Good knowledge of private and public markets, with strategic thinking and business acumen.
• Ability to work under pressure while maintaining high standards.

We are proud to be a Disability Confident Committed employer. If you have a disability and wish to apply under the scheme, please notify us via the candidate questionnaire for support.

Our environment offers learning, involvement, and support. Benefits include 40 days’ leave, a 16% pension contribution, performance bonuses, private healthcare, and flexible benefits such as gym discounts and season ticket loans. More details are available on our benefits page.

Our business:

Our core aim is to enable clients to be better investors, structured around three growth vectors focused on client needs. Learn more about what we do.

An inclusive way of working:

We support flexible working arrangements, combining office collaboration with remote work, to help colleagues balance roles, teams, clients, and personal needs. Diversity and inclusion are central to our identity.