Head of Product Marketing

ADLIB; Bristol; Hybrid; GBP 110,000 - 140,000; Full time

Job summary

A leading financial services company in Bristol is seeking a Head of Product Marketing to lead a team and drive marketing strategies. The ideal candidate will have significant leadership experience within the financial services sector, proven success in developing marketing strategies, and excellent communication skills. This role offers a competitive salary of £110k–£140k along with a comprehensive benefits package including hybrid working and private medical cover.

Benefits

Comprehensive benefits package

Bonus scheme

Flexible holiday policy

Private medical cover

Hybrid working

Qualifications

• Demonstrable leadership experience in financial services marketing.
• Proven track record in strategy implementation and measurable outcomes.
• Strong understanding of digital marketing tools and analytics.

Responsibilities

• Lead a team of Product Marketing Managers.
• Drive strategic development and execution of marketing initiatives.
• Shape go-to-market strategies for new products.

Skills

Leadership in marketing

Developing marketing strategies

Digital marketing tools

Data analytics

Project management

Communication skills

CRM systems proficiency

Job description

I’m delighted to be exclusively representing a fantastic client of ours - an established and growing financial services brand - in the recruitment of their brand-new Head of Product Marketing. For this opportunity, we are seeking candidates with prior experience at “Head of” or “Director” level within the financial services sector.

What you’ll be doing

Reporting into the CMO, the successful candidate will lead a team of three Product Marketing Managers. The core focus of the role is to drive the strategic development, execution, and optimisation of product marketing initiatives. You’ll be responsible for:

• Shaping go-to-market strategies for new products.
• Defining product positioning and messaging.
• Leading successful product launches.

The role also requires significant stakeholder engagement to ensure marketing strategies align with broader business goals. You’ll oversee the creation of marketing materials that resonate with target audiences and reflect the brand’s values. In addition, you’ll regularly report on key performance indicators, including lead generation, conversion rates, customer acquisition, and brand awareness.

What experience you’ll need to apply

• Demonstrable leadership experience in marketing within the financial services sector.
• A proven track record in developing and implementing marketing strategies that deliver measurable business outcomes.
• Strong understanding of digital marketing tools, social media platforms, and data analytics.
• An analytical mindset with the ability to assess campaign performance and adapt strategies accordingly.
• Solid project management experience, capable of handling multiple initiatives simultaneously.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Proficiency in CRM systems and marketing automation tools.

What you’ll get in return

A salary of £110k–£140k DOE, plus a comprehensive benefits package, including a bonus scheme, flexible holiday policy, hybrid working, private medical cover, and much more.

What’s next?

If this sounds like a great fit, get in touch with Ania today.