Head of Product Analytics - Modelling

Experian; Greater London; Hybrid; GBP 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Hybrid working 40% office based

Discretionary bonus plan

Pension

Bupa healthcare

Sharesave scheme

25 days annual leave

Zusammenfassung

Experian is seeking a commercially minded analytics leader to head Product Analytics, partnering with Product leadership to shape data-driven experiences across direct-to-consumer products. You will own strategy, roadmap and delivery, using predictive modelling, experimentation and AI-driven decisioning to optimise customer journeys, engagement and value.

You will lead a high-performing team, embedding customer and commercial insight throughout the product lifecycle and collaborating with

Qualifikationen

• Proven experience leading Product, Digital or Customer Analytics teams.
• Experience partnering with Product leadership to influence strategy, prioritisation and roadmap decisions.
• Experience building predictive models (e.g., Next Best Action, propensity, recommendations).
• Expertise in behavioural analytics, customer journey analysis and experimentation.
• Advanced SQL skills with large-scale datasets.
• Strong commercial acumen translating insights into engagement and retention.
• Experience establishing product performance frameworks and KPIs.
• Experience leveraging AI and advanced analytics for product decisions.
• Experience in direct-to-consumer or subscription/e-commerce is desirable.
• Experience with GA4, Amplitude, Mixpanel, Adobe Analytics or similar.

Aufgaben

• Own the Product Analytics roadmap aligned to product strategy and commercial objectives.
• Partner with Product Managers, Designers and Engineers to embed analytics across the product lifecycle.
• Lead customer journey analytics across web and app to improve engagement and retention.
• Develop predictive models powering personalised experiences (Next Best Action, recommendations, AI-driven decisions).
• Influence product strategy through customer insights and commercial evaluation.
• Support launch of new products with analytics, measurement frameworks and post-launch reviews.
• Champion experimentation, A/B testing and AI-driven approaches to improve customer value.
• Collaborate with Marketing, Data Science, Data Engineering and Analytics teams to leverage segmentation and scalable data solutions.

Kenntnisse

Product Analytics Leadership

Digital Analytics

Customer Analytics

Product strategy

SQL

Commercial acumen

KPIs & measurement

AI / predictive modelling

A/B testing

Data storytelling

Tools

GA4

Amplitude

Mixpanel

Adobe Analytics

Jobbeschreibung

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

We're looking for a commercially minded, customer-focused analytics leader to head up our Product Analytics function. This is a high-impact leadership role partnering with Product leadership to shape data-driven digital experiences across our direct-to-consumer products. You'll own the Product Analytics strategy, roadmap and delivery, using predictive modelling, experimentation, behavioural insights and AI-driven decisioning to optimise customer journeys, accelerate product innovation, personalisation, and maximise customer engagement, personalisation, retention and lifetime value. You'll lead a high-performing team while ensuring customer and commercial insight is embedded throughout the product lifecycle.

What You'll Be Doing

• Own the Product Analytics roadmap, aligning analytical priorities to product strategy, customer needs and commercial objectives.
• Partner with Product Managers, Designers and Engineering teams from concept through to delivery, embedding analytics throughout the product lifecycle.
• Lead customer journey analytics across web and app experiences, identifying behavioural trends, friction points and opportunities to improve engagement, conversion and retention.
• Develop predictive models and analytical solutions that power personalised customer experiences, including Next Best Action, recommendations and intelligent decisioning.
• Influence product strategy and prioritisation through customer insight, behavioural analytics, opportunity sizing and commercial evaluation.
• Support the launch of new products and features through customer analysis, experimentation, measurement frameworks and post-launch performance evaluation.
• Champion experimentation, A/B testing and AI-driven approaches to continuously improve customer engagement, product performance and customer value.
• Collaborate with Marketing, Data Science, Data Engineering and Analytics teams to leverage customer segmentation, behavioural insights and scalable data solutions.

Qualifications

Essential Experience & Skills

• Proven experience leading and developing high-performing Product Analytics, Digital Analytics or Customer Analytics teams.
• Strong experience partnering with Product leadership to influence product strategy, prioritisation and roadmap decisions.
• Strong experience developing predictive models and analytical solutions such as Next Best Action, propensity models, recommendation engines or intelligent decisioning frameworks.
• Expertise in behavioural analytics, customer journey analysis, experimentation and A/B testing methodologies.
• Advanced SQL skills and experience working with large-scale customer, digital and behavioural datasets.
• Strong commercial acumen with the ability to translate customer insights into improved engagement, retention and customer lifetime value.
• Experience establishing product performance frameworks, KPIs and measurement strategies across digital products and customer journeys.
• Experience leveraging AI, automation and advanced analytics techniques to drive product innovation and decision-making.
• Desirable Experience
• Experience within a direct-to-consumer digital business, subscription business, marketplace or e-commerce environment.
• Experience working with digital analytics and experimentation platforms such as GA4, Amplitude, Mixpanel, Adobe Analytics or similar tools.

Additional Information

Benefits package includes:

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus plan
• Core benefits include pension, bupa healthcare, sharesave scheme and more!
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.

Recruitment Fraud Awareness

Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process.

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