Head of Product Analytics London, UK

GWI group; London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

GWI, a leader in modern consumer research, seeks a Head of Product Analytics to lead a high-performing analytics team. This role will drive strategic product decisions, utilizing data to enhance user engagement and growth. With a focus on building robust analytics capabilities and an emphasis on innovative thinking, you'll play an essential part in shaping GWI's product-led growth strategy.

Benefits

25 days annual leave

Flexible work-from-anywhere options

Carer days

Enhanced parental leave

Health cash plan

Accredited learning programs

Mental health and physical health commitment

Reward and recognition programs

Career development opportunities

Qualifications

• Proven experience defining and executing product analytics strategies.
• Strong expertise in building and maintaining robust product metrics frameworks.
• Demonstrated success leading and conducting rigorous A/B tests.

Responsibilities

• Lead the analytics team and drive product growth using data.
• Shape decisions and validate ideas with actionable insights.
• Connect proprietary data to platform usage for engagement.

Skills

Product analytics strategies

Robust product metrics frameworks

A/B testing and experiments

Data quality and instrumentation

Job description

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Head of Product Analyticsto play a key role in our Product team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing?

As our head of product analytics you’ll lead how we use data to drive product growth. This isn't about reporting on what’s happened, but about identifying what we should do next. You’ll be responsible for building and scaling a high-performing analytics team embedded within product squads. This function will play a critical role in shaping decisions, validating ideas, and uncovering opportunities.

You’ll play a central role in our product-led growth strategy, helping us understand how users activate, generate insights, and return to our platform. This role sits at the heart of how we prioritise and iterate, turning behavioural data into action and insights into impact.

You’ll also help us connect the value of GWI’s proprietary data to platform usage, ensuring we understand what drives engagement, what generates powerful insights, and what leads to retention and growth.

This is a leadership role focused on building a world-class analytics capability across people, process, tooling, and mindset. You’ll shape how data powers our product strategy at every level.

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

Proven experience defining and executing product analytics strategies in a product-led growth environment.

Strong expertise in building and maintaining robust product metrics frameworks (e.g., activation, retention, engagement, funnel analysis).

Demonstrated success leading and conducting rigorous A/B tests and experiments with measurable outcomes.

Significant experience building, coaching, and scaling high-performing analytics teams.

Experience championing data quality, event instrumentation, and working with data engineering/BI teams on scalable pipelines.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

Interview steps

Preliminary phone call with the Talent Team(no video required)

First video interview with the hiring managers

Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.

What exactly is GWI?

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

What’s in it for me?

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

Tons of days off: 25 days annual leave | Xmas office closures

Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options | ‘Work from home’ budget

Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family

A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities

A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

AI Statement

GWI’s success is driven by our agility, energy, scaleup spirit, and commitment to data-driven innovation, and we expect the same from our candidates.

AI tools, like large language models (LLMs), are integral in our world today, and we understand you may use them to support your interview process. All we ask is that you maintain authenticity and transparency by indicating how you used AI.

Be creative, be yourself, and let your individuality shine. Remember - these tools should complement your skills, not replace them.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger.That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process.

We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.

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