Head of Premium EV Retail Sales & Growth

Geely Auto UK; Coventry; On-site; GBP 90,000 - 150,000; Full time

Job summary

Zeekr UK is seeking a Head of Retail Sales to lead the national retail strategy, drive commercial performance, and deliver a premium customer experience across the network.

Reporting into the Chief Commercial Officer, you will build a high-performing team, collaborate with Marketing, Aftersales, and Network Development, and ensure FCA compliance while achieving ambitious sales targets.

Qualifications

• Bachelor’s degree in business, Automotive Management, Commercial Management, or a related discipline preferred.
• Ideally, you have a minimum of 10 years' experience within an automotive OEM environment.
• Retail Sales Strategy & Commercial Growth.
• Sales Forecasting, KPI Management & Business Performance.

Responsibilities

• Retail Sales Strategy – Develop and execute the national retail sales strategy, aligning commercial objectives with market opportunities, customer insights, and sustainable business growth.
• Sales Performance & Network Management – Drive sales, profitability, market share, and retail partner performance through forecasting, KPI management, business planning, coaching, and continuous improvement.
• Customer Experience & Brand Standards – Own the end-to-end customer journey, ensuring a premium retail experience, consistent brand standards, and achievement of customer satisfaction and NPS targets.
• Retail Operations & Commercial Excellence – Optimise lead management, sales conversion, forecasting, stock management, order processes, and retailer operations to maximise commercial performance.
• Fleet & B2B Sales – Lead fleet and B2B sales activities, supporting retailer partners while developing relationships with leasing companies, fleet operators, and key accounts to drive commercial growth.
• Cross-functional Collaboration – Partner with Marketing, Sales Operations, Network Development, Product, and Aftersales to deliver vehicle launches, generate demand, improve retailer performance, and support business objectives.
• Leadership & Stakeholder Management – Lead and develop high-performing teams, build strong relationships with retail partners and senior stakeholders, provide strategic market insights, and act as a key ambassador for the Zeekr brand.
• Compliance & Governance – Ensure FCA compliance, adherence to company policies, industry regulations, contractual obligations, and retail operating standards across the network.

Skills

Retail Sales Strategy

Commercial Growth

Sales Forecasting

KPI Management

Leadership

Stakeholder Management

Education

Bachelor’s degree in business or related discipline

Job description

Zeekr UK is seeking a Head of Retail Sales to lead the national retail strategy, drive commercial performance, and deliver a premium customer experience across the network.

Reporting into the Chief Commercial Officer, you will build a high-performing team, collaborate with Marketing, Aftersales, and Network Development, and ensure FCA compliance while achieving ambitious sales targets.