Head of PR & Social

Townhouse; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative beauty brand is seeking a Head of PR & Social to lead their PR and social media strategies. This role offers a unique opportunity to shape the brand's voice and engage with top-tier media and influencers. You will be responsible for crafting compelling narratives and spearheading campaigns that position the brand as a leader in the nail salon industry. Join a passionate team in a hybrid working environment and make a significant impact in a fast-growing company dedicated to redefining beauty experiences.

Benefits

Private Healthcare & Wellness Support

Shopping Discounts

Birthday Pamper Party

Social Budget

Holiday on Us

Employee Discount

Interest-Free Advance

Refer a Friend

Qualifications

• Strong experience in PR and social media, ideally in beauty or luxury sectors.
• Proven ability to craft and execute innovative campaigns.

Responsibilities

• Develop and execute PR and social media strategies to enhance brand awareness.
• Build partnerships with influencers and KOLs to amplify brand presence.

Skills

Public Relations

Social Media Strategy

Brand Strategy

Communication Skills

Crisis Management

Data Analysis

Leadership

Job description

Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest-growing beauty brand in the UK, driven by a passionate and innovative team. As we continue our rapid growth, we need brilliant people (like you!) to join us and help us achieve our mission.

ABOUT THE ROLE:

As Head of PR & Social at Townhouse, you will lead the development and execution of our PR and social media strategies to build brand reputation, foster media relationships, and drive engagement. You will craft compelling narratives, spearhead innovative campaigns, and ensure that Townhouse remains at the forefront of the beauty industry. This is a fantastic opportunity to shape the voice of a dynamic, fast-growing brand while collaborating with top-tier media, influencers, and industry leaders.

Key Responsibilities:

• Develop and execute PR and social media strategies that enhance brand awareness, engagement, and credibility.
• Establish Townhouse as the authority in the nail industry through thought leadership, trend reports, and media positioning.
• Build strong partnerships with global brands, influencers, and KOLs to amplify Townhouse’s presence.
• Leverage media relationships to secure editorial features and high-profile opportunities for Townhouse and our Founder.
• Oversee innovative influencer and social media campaigns that align with Townhouse’s positioning.
• Lead the social media team in content creation, scheduling, and community management.
• Monitor PR and social media performance, providing data-driven insights to optimise future strategies.
• Collaborate with marketing, creative, and leadership teams to ensure a unified brand message.
• Lead and mentor a high-performing PR and social team, fostering a culture of creativity and excellence.

ABOUT YOU:

• Strong experience in PR, social media, or brand strategy, ideally within the beauty, luxury or lifestyle sector.
• Strong relationships with key media outlets, influencers, and KOLs.
• Proven ability to craft and execute innovative PR and social media campaigns.
• Experience in multi-site businesses and/or the US market is a plus.
• Exceptional communication, storytelling, and strategic thinking skills.
• Data-driven mindset with the ability to analyse and optimise campaign performance.
• Experience in crisis management and reputation mitigation.
• Leadership experience with a passion for team development and mentoring.

LOCATION:

Our office is based in Central London and we offer a hybrid working model, aligned with role requirements.

EMPLOYEE BENEFITS AT TOWNHOUSE:

• Private Healthcare & Wellness Support: Benefit from the industry's first private healthcare package, including free GP appointments and treatment in private hospitals when NHS waits are long.
• Shopping Discounts: Enjoy discounts on top brands to save money every day.
• Birthday Pamper Party: During your birthday month, bring a friend for a free signature manicure/pedicure and a glass of bubbles!
• Social Budget: Monthly budget for team treats, lunch, or a night out, planned with your manager.
• Holiday on Us: Additional days of holiday added to your annual leave allowance for years worked at Townhouse- up to 4 days!
• Employee Discount: 75% off treatments.
• Interest-Free Advance: Up to £50 advance per day worked each month, to help with emergencies.
• Refer a Friend: Earn up to £550 for every successful hire you introduce to Townhouse.

Townhouse is proud to be an equal opportunity employer, embracing diversity without compromise. We celebrate all qualified applicants, irrespective of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.

Apply Now and Be Part of Our Exceptional Team!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Retail and Wellness and Fitness Services