Head of PR & Influencer Marketing

PANDORA; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

PANDORA seeks a Head of PR & Influencer Marketing to enhance brand presence across media and influencers in the UK and Ireland. Leading a team, you'll craft strategic partnerships and drive initiatives for improved brand consideration, ensuring alignment with global messaging. Ideal candidates have 10+ years in fashion PR with strong leadership and communication skills.

Benefits

Career Development & Growth

Generous Bonus Scheme

Private Healthcare

Employee Discounts & Perks

Early Finish Fridays

25 days annual leave

Wellness Hub & Support

Recognition & Celebrations

Qualifications

• Minimum 10 years' experience in fashion PR.
• Existing network with fashion press.
• Experience working with VIPs and talent.

Responsibilities

• Develop and drive the PR & Influencer Strategy for the UK and Ireland.
• Manage the UK & Ireland PR & Influencer budget.
• Lead a team of 6 and develop partnerships.

Skills

Communication

Leadership

Networking

Creativity

Attention to detail

Job description

Head of PR & Influencer Marketing

Contract: Permanent
Location: Hybrid Model - Tuesdays, Wednesdays and Thursdays in the Marylebone, London office with Mondays and Fridays WFH

Pandora's Head of PR & Influencer Marketing Day is responsible for leveraging fashion, consumer and corporate press to deliver high quality earned media. In parallel this role develops and leads the influencer and celebrity programme and strategic partnerships. The primary focus is developing and driving the PR & Influencer Strategy for Pandora in the UK and Ireland and leading a team of 6 (3 direct reports). Success is measured by improvements in brand consideration which is directly influenced by growth in brand desire and relevance. This role reports directly into the Marketing Director.

About Pandora

The largest jewellery company in the world, we give a voice to millions of people's loves every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.

We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products. We are proud to ranked among the 100 most valuable and sustainable brands in the world.

Our people

Our global workforce is made up of over 35,000 passionate people who, in 2024, helped Pandora record the highest earnings to date, led by the delivery of a refreshed long-term growth strategy. The pace of our progress has created an energising, ambitious culture, where we are empowered to be ourselves and equipped to deliver our very best. As we continue to grow, we also continue to invest in our talent. We're looking for people who share our values and can help us bring our ambitions to life.

What to expect from the role

Key Responsibilities

• Partner with the Marketing Director on the development of the overall UK & Irish Marketing strategies and then build the press, partnership and influencer plans that will deliver against these strategic objectives. Ensure these plans are understood and supported by key stakeholders, particularly Global PR, and the team are empowered to execute them with excellence.
• Strengthen and cultivate relationships with fashion and consumer press reinforcing Pandora's position as a leading full jewellery brand and retailer.
• Partner with Global Corporate Relations to ensure global brand messaging is positioned correctly in the UK with key corporate and trade press.
• Build and nurture direct relationships with senior editors and opinion leaders to drive brand reappraisal and secure access to new communication opportunities.
• Partner with the Head of Paid Media to ensure Pandora has presence in top tier consumer titles and is being supported editorially in return.
• Craft the communication and content calendar for earned media and influencers leveraging both global and local initiatives to create brand heat and interest.
• Responsible for end-to-end management of all UK press & influencer events, including press days, dinners and overseas trips.
• Identify influencers who authentically align with the brand's style, values, and targeted customer profiles with a focus on broadening appeal and shifting brand perception where needed. Also partner and influence the global teams to access global ambassadors.
• Develop and lead an end-to-end influencer marketing strategy, spanning ambassador programs, product seeding, paid partnerships, and long-term brand collaborations.
• Structure partnerships with clear performance goals (brand awareness, engagement, sales conversion) and negotiate contracts accordingly.
• Develop the team and support them with pitching stories to key titles and briefing influencers in line with the calendar and the strategic focuses.
• Responsible for managing the UK & Ireland PR & Influencer budget and ensuring spending drives business objectives. Present campaign results, insights and recommendations to executive leadership.
• Build excellent relationships with the local Marketing and Commercial teams and Global PR and Social teams to ensure UK & Irish PR & Influencer plans are strategically aligned both locally and globally.

About You

To be considered, you must demonstrate the following:

• Minimum 10 years' experience working in fashion PR. Must be able to demonstrate an existing network with fashion press and up-to-date knowledge of media landscape.
• Must have relevant experience in working with VIPs and talent. The candidate should demonstrate a good understanding of talent recruitment, management and evaluation.
• Understanding of the strategic role of PR & Influencer Marketing and its impact on brand development is critical in this role. This needs to be combined with the ability to pitch for resources and budget and then manage them accordingly to reach the aligned deliverables.
• Experience in how to leverage relationships, provide the conditions for the creation of high-quality content and manage events to meet the strategic objectives of the brand.
• This role requires excellent communication skills both verbal and written and will be expected to craft and deliver both internal and external communications with the brand tone of voice.
• Leadership skills with an ability to take the initiative and makes the role their own, plus experience of managing a PR and Influencer team.
• An ability to work under pressure and meet tight deadlines, being able to make quick, informed decisions along the way.
• The candidate should be creative and feel comfortable with coming up with innovative concepts for events and campaigns.
• The candidate should show discretion in handling sensitive information.
• Be a positive team player who is happy to multi-task and support the wider team when needed.
• Accuracy and attention to detail are key plus an ability to allocate resources across the team in response to changes in business priorities.

Why work with us?

Our focus is on offering you a career that's as unique as you are. We provide the tools, opportunities, and support you need to thrive:

• Career Development & Growth: Be at the forefront of an inspiring journey with tailored development plans, mentorship, and regular reviews to ensure you're on track to achieving your goals.
• Competitive Salary & Regular Reviews: We make sure your efforts are rewarded fairly, with regular opportunities to review your progress and success.
• Generous Bonus Scheme: Your hard work doesn't go unnoticed, with opportunities to earn performance-related bonuses.
• Hybrid Working Flexibility: Strike the perfect balance between collaboration and focus, with three office days and two work-from-home days between Monday and Thursday.
• Early Finish Fridays: Start your weekends early by finishing work at 3 PM every Friday.
• Private Healthcare: Your wellbeing is our priority, with access to private healthcare that keeps you covered.
• Employee Discounts & Perks: Enjoy 55% off Pandora products and exclusive access to discounted brands, cinema tickets, gym memberships, holidays, and more.
• Annual Leave & Flexibility: 25 days annual leave plus bank holidays, with the option to buy or sell leave, and your birthday off to celebrate YOU!
• Wellness Hub & Support: Access to wellness resources and a dedicated Employee Assistance Programme offering free, confidential support 24/7.
• Recognition & Celebrations: Your achievements are our success. With a recognition programme and regular celebrations, we ensure every success is shared and appreciated.

At Pandora, we believe in creating not just a job, but a journey of fulfillment, growth, and success. If you're ready to take the next step in crafting your incredible career, join us and let's build something extraordinary together.

Your future is waiting - craft the incredible with Pandora!

Please understand that due to the large number of applications, we regret that only online applications can be considered. Please click apply to submit your application.

Pandora's recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.

*If you require reasonable adjustments in place during your interview(s), please make us aware as soon as possible*