Head of PPC - Hybrid

Blu Digital; West Midlands Combined Authority; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A successful investment management business in the West Midlands is seeking a Head of PPC to lead paid search strategies and drive conversions. The ideal candidate will have a keen eye for detail, strategic thinking capabilities, and a results-driven mindset. This hybrid role offers a pivotal opportunity to make impactful changes within the company.

Qualifications

• Obsessive attention to detail.
• Able to work autonomously with a results-driven mindset.
• Willing to approach things differently and challenge the norm.

Responsibilities

• Strategise paid search and display strategies.
• Analyze campaign performance metrics.
• Execute improvements to drive conversions.
• Audit PPC accounts for gaps and opportunities.

Skills

Attention to detail

Data analysis

Strategic thinking

Job description

Overview

Head of PPC - Hybrid Birmingham

My client is a successful investment management business that is growing at pace and has an exciting opportunity for a highly driven PPC leader to join their business as a key player at a truly pivotal part of the company's history.

Responsibilities

• Strategise the company’s paid search, shopping, and display strategies across international websites.
• Draw insights and decisions from raw data by analysing campaign performance metrics and communicate actionable analysis.
• Execute improvements to help drive conversions.
• Audit PPC accounts to identify gaps and opportunities for continuous improvement.

Requirements / Qualifications

• obsessive attention to detail.
• able to work autonomously with a results-driven mindset.
• willing to approach things differently and challenge the norm with hands-on and strategic experience.