Head of Planning

BBC; City Of London; Hybrid; GBP 110,000 - 130,000; Full time

Job summary

A leading media organization in London seeks a Head of Planning to lead a talented team within their creative agency. This role focuses on developing innovative strategies and ensuring audience understanding in all campaigns. Ideal candidates will have a strong creative vision, extensive experience in brand strategy, and the ability to collaborate effectively. Competitive salary range of £110,000 - £130,000 offered with potential for flexible working.

Qualifications

• Proven experience in developing brand strategies.
• Strong creative drive and ambition for top-quality work.
• Ability to cultivate stakeholder relationships.

Responsibilities

• Lead a management team to shape BBC Creative.
• Guide planners in developing impactful strategies.
• Ensure cultural understanding informs all campaigns.
• Collaborate with creative teams for effective delivery.

Skills

Strategic development

Creative delivery

Interpersonal skills

Proactivity

Team leadership

Cultural insight

Job description

Job Details

Job Band: F

Contract Type: Permanent / Continuing

Department: BBC Creative

Location: London

Proposed Salary Range: 110000 - 130000

Flexible working will be part of the discussion at the offer stage.

Internal CPF title: Portfolio Head of Audiences.

Employment Type: Full‑time

Vacancy: 1

Purpose of the Role

Join BBC Creative, the BBC’s award‑winning in‑house creative agency, as Head of Planning. You’ll lead a talented planning team to make sense of a dynamic market and evolving audience behaviours, ensuring our work keeps the BBC strong and relevant. As part of the management team you’ll help shape the agency’s culture and talent to deliver world‑class creative work.

Why Join the Team

BBC Creative has won countless awards, including Cannes Gold Lions, D&AD Yellow Pencils, British Arrows and was named Campaigns In‑house Agency of the Year in 2023. You’ll have the chance to influence campaigns that resonate with millions and shape the future of one of the UK’s most iconic brands.

Your Key Responsibilities and Impact

• Play a key leadership role as part of BBC Creative’s management team.
• Lead a team of planners to develop brand strategies for the BBC and key content brands.
• Contribute to brand and marketing strategies influencing the BBC’s annual Marketing Plan.
• Ensure audience understanding is embedded in strategies and campaigns.
• Bring cultural insight to shape campaigns that impact UK culture.
• Collaborate with the ECD and creative teams to deliver outstanding, effective campaigns.

Your Skills and Experience – Essential Criteria

• Experienced in developing effective strategies and brand platforms.
• Creatively driven with ambition to deliver outstanding work.
• Strong interpersonal skills to collaborate across teams and stakeholders.
• Self‑starting and proactive, always seeking opportunities.
• Experience or aptitude for leading and managing a team, with a track record of building senior stakeholder relationships.
• Additional experience in cultural insight and audience research.