Head of Performance Marketing (maternity cover)

Gozney; Bournemouth; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pizza

Bonus scheme

Pension

Flexible holidays (26+ days)

Hybrid work environment

Job summary

Gozney is seeking a Head of Performance Marketing to lead the development and execution of performance-driven strategies, driving customer acquisition, engagement and revenue growth. You will manage a small team of 4 and partner with marketing, creative and cross-functional teams in a fast-growing outdoor cooking brand.

Based in Bournemouth with a hybrid 2–3 days in the office, this maternity cover role requires a proven track record in managing multi-channel campaigns across paid search, paid

Qualifications

• 5+ years in performance marketing driving acquisition, engagement, revenue growth.
• Proven leadership of high-performing teams.
• Strong analytics and data-driven decision making.
• Experience with multiple digital channels (SEO, paid media, email).

Responsibilities

• Lead and own Gozney's marketing strategy across core channels: SEO, paid social, paid search, CTV, email, SMS, and direct mail.
• Develop and manage the performance and retention marketing budget, allocating spend across channels to deliver against targets.
• Set overall growth strategy and roadmap, aligning channel plans with wider business and brand objectives.
• Manage and develop a team of 4 direct reports, overseeing performance, workload, and growth.
• Monitor and report on channel performance, using insights to optimise spend and efficiency.
• Collaborate with senior leadership and cross-functional teams to ensure growth initiatives support broader company goals.
• Collaborate with the design team on consumer insights to inform product go-to-market strategies.
• Collaborate with the finance team on forecasting and efficiency improvements across growth spend.
• Work closely with the operations team to provide insight into territory performance to inform forecasting.
• Stay up to date with industry trends and best practices in performance marketing to stay ahead of competitors.
• Establish and maintain relationships with external partners and vendors to drive collaboration.

Skills

Performance marketing

Leadership

Digital marketing

Analytics

Strategic thinking

Communication

Creativity

Outdoor/consumer goods experience

Education

Bachelor's degree in Marketing or related field

Advanced degree preferred

Tools

Paid search platforms

SEO tools

Email marketing platforms

Job description

Position: Head of Performance Marketing (maternity cover)

Location: Bournemouth Office (2/3 days in the office)

ABOUT US

At Gozney, we're on a mission to revolutionize outdoor cooking worldwide. Established in 2011, we craft stunning, practical, and resilient outdoor cooking tools that spark a passion for making, creating, providing, connecting, discovering, and growing. Our purpose is to enhance human experiences through live-fire cooking – or maybe we just really love crafting exceptional pizzas; after all, who doesn't love pizza? Originating as the #1 UK manufacturer of commercial pizza ovens, we've forged a trail with our professional-grade, user-friendly outdoor and backyard ovens. We're seeking motivated individuals excited to join our expanding team and embark on an incredible journey. Whether you're passionate about pizza, outstanding products, food culture, lifestyle, the outdoors, or thrill-seeking – or if you're simply looking for a company that values you as much as an individual as it does as an employee –

SUMMARY

As the Head of Performance Marketing, you will be responsible for leading the development and execution of performance-driven marketing strategies to drive customer acquisition, engagement, and revenue growth. In partnership with the marketing and creative team you will collaborate closely with cross-functional teams to optimize marketing campaigns across various channels. The ideal candidate will have a proven track record of success in performance marketing, strong leadership skills, and a passion for outdoor cooking and lifestyle.

RESPONSIBILITIES

Key Responsibilities:

• Lead and own Gozney's marketing strategy across core channels: SEO, paid social, paid search, CTV, email, SMS, and direct mail
• Develop and manage the performance and retention marketing budget, allocating spend across channels to deliver against acquisition, retention, and revenue targets
• Set overall growth strategy and roadmap, aligning channel plans with wider business and brand objectives
• Manage and develop a team of 4 direct reports, overseeing performance, workload, and professional growth
• Monitor and report on channel performance, using insights to optimise spend and improve marketing efficiency
• Collaborate with senior leadership and cross-functional teams (content, community, creative, sales) to ensure growth initiatives support broader company goals
• Collaborate with the design team on consumer insights to inform product go-to-market strategies
• Collaborate with the finance team on forecasting and efficiency improvements across growth spend
• Work closely with the operations team to provide insight into territory performance to inform forecasting
• Stay up to date with industry trends, emerging technologies, and best practices in performance and growth marketing, leveraging insights to keep Gozney ahead of the competition
• Establish and maintain strong relationships with external partners and vendors, including agencies and technology providers, to drive collaboration and leverage expertise

WHAT WE ARE LOOKING FOR

• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Minimum of 5 years of experience in performance marketing, with a proven track record of success in driving customer acquisition, engagement, and revenue growth.
• Strong leadership skills, with experience managing and developing high-performing teams.
• Deep understanding of digital marketing channels and platforms, including paid search, paid social, display advertising, and email marketing.
• Proficiency in marketing analytics and data-driven decision-making, with the ability to analyze complex data sets and derive actionable insights.
• Strategic thinker with a results-oriented mindset, capable of developing and executing performance marketing strategies aligned with business objectives.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and stakeholders.
• Creative thinker with a passion for innovation and continuous improvement.
• Experience working in the outdoor lifestyle or consumer goods industry is a plus.

A BIT ABOUT WHAT WE OFFER

• Competitive salary, bonus scheme, Pension, benefits, and pizza!
• Flexible paid time off including 26+ days holiday
• Fun hybrid work environment – 3 days a week in our Bournemouth office

Diversity and Inclusion Commitment:

Gozney is an equal opportunity employer that values diversity and inclusion. We embrace individuals of varied nationalities, backgrounds, experiences, abilities, and perspectives. Our ongoing commitment is to foster an inclusive and supportive workplace, enabling you to excel in your career.