Head of Performance Marketing (Global)

Blue Pelican; Stoke Gifford; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

A leading marketing recruitment agency is seeking a Head of Performance Marketing to lead strategy and performance across global B2B channels. The role involves managing a team, overseeing an international agency network, and ensuring all marketing efforts drive genuine connections. Ideal candidates will have significant experience in digital performance marketing in international environments, strong leadership skills, and the ability to influence cross-functionally.

Benefits

£80,000–£90,000 salary

20–25% bonus

£6,000 car allowance

Pension and healthcare

Flexible hybrid working

Quarterly international travel

Qualifications

• Extensive experience in digital performance marketing across international markets.
• Proven success in leading integrated marketing teams.
• Strong capability in leading within a matrix organizational structure.

Responsibilities

• Lead the in-house marketing team and collaborate with global agency partners.
• Define strategy, performance frameworks, and set benchmarks for success.
• Ensure team traffic engages meaningfully with the site experience.

Skills

Digital performance marketing

B2B marketing

Team leadership

Data-driven strategies

Cross-cultural communication

Full-funnel optimisation

Stakeholder management

Tools

GA4

SEMrush

Meta Ad Manager

Linkedin Analytics

Job description

HEAD OF PERFORMANCE MARKETING (GLOBAL)

Location: Hybrid (occasional Bristol office travel)
Salary: £80,000–£90,000 base
Benefits: 20–25% bonus + £6,000 car allowance + pension + healthcare
Will require quarterly international travel

There are performance marketing roles.
And then there are performance marketing missions.

This one sits at the heart of a global B2B tech brand transforming how it connects with customers across borders, platforms and products. The goal? Build a world-class digital ecosystem that not only drives demand, but defines how a modern, data-led marketing function operates on a global scale.

You’ll lead a small but sharp in-house team — an analyst, a front-end web specialist and a global content manager — but your real reach comes through an international network agency. They’ll handle the global media engine (PPC, paid social, display and more). You’ll set the direction: strategy, structure, performance frameworks and the benchmarks of excellence that define what “good” looks like.

But this isn’t just about channel performance. It’s about connection — ensuring that every click, search and impression actually goes somewhere that converts. You’ll work closely with the wider marketing, content and web teams to ensure the traffic your team drives engages meaningfully with the site experience, that UX removes friction, and the customer journey is optimised from first touch to final conversion. Your performance insights will help shape everything from landing page design to content flow, ensuring the pieces fit together seamlessly.

It’s a role for someone who thrives on collaboration and influence — aligning markets, time zones and personalities around a shared performance vision. You’ll work with stakeholders in Japan, the US, Asia and Europe, navigating cultural nuance and regional priorities with empathy and precision. You’ll know when to push, when to listen, and how to connect the dots across functions and borders.

You’ll be both strategist and practitioner: equally comfortable discussing budget optimisation at a global level as you are diving into a Google Ads account to check structure and performance integrity. You’ll combine the instinct of a strategist, the curiosity of an analyst and the empathy of a cross-cultural leader.

What makes it worth your while

• £80–90k base + 20–25% bonus + £6k car allowance
• Pension, healthcare, flexible hybrid working
• Occasional travel to the Bristol office
• Quarterly international travel to collaborate with global colleagues

What you’ll bring

• Highly experienced in digital performance marketing, ideally in B2B or tech with experience working across multiple international markets (Europe, EMEA, SEA, Global, etc.)
• Proven experience leading agencies and in-house teams to deliver integrated, data-driven marketing performance
• Confident leading teams within a matrix organisational set up
• A strong grasp of full-funnel optimisation — from traffic generation through UX to conversion
• Confidence working with global stakeholders across time zones and cultures, balancing global direction with local nuance
• A strategic mind fluent in the details — from GA4 dashboards to SEMrush insights, Meta Ad Manager, Linkedin Analytics, etc.
• The credibility to influence upwards, sideways and internationally

This isn’t about managing ads. It’s about orchestrating performance — people, partners, and the entire customer journey — on a global stage.
If that sounds like your kind of challenge, it’s time we talked.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122
[e-mail]