Head of Performance Marketing, Fast-Growth Health FMCG Start-up, UK (Remote)

Hanson Search; United Kingdom; Remote; GBP 69,000 - 81,000; Full time

Job summary

A fast-scaling health brand is seeking a Head of Performance Marketing. This fully remote role involves leading performance campaigns across various digital channels and building retention strategies. The ideal candidate will have a proven track record in performance marketing and experience with CRM and digital platforms. Competitive salary of £75k with a performance-related bonus structure and opportunities to make a significant impact in a growing business.

Benefits

£75k base salary

Performance-related bonus structure

25 days’ holiday

Fully remote working

Opportunity to impact a fast-scaling health brand

Qualifications

• Proven track record in performance marketing within FMCG, consumer goods, or DTC.
• Hands-on experience with paid social, search, CRM, Klaviyo, and Shopify.
• Retention-first mindset, turning customers into loyal superfans.
• Strategic leadership combined with a hands-on approach in a fast-growth environment.
• Data-driven, commercial, and able to thrive in a fast-paced setting.

Responsibilities

• Lead and optimise performance campaigns across various platforms.
• Build and execute retention strategies through multiple channels.
• Own the customer journey from first click to repeat purchase.
• Partner with brand and creative teams to deliver successful campaigns.
• Analyse, test, and iterate to accelerate DTC growth.

Skills

Performance marketing

CRM

Data-driven analysis

Customer retention strategies

Digital marketing

Tools

Klaviyo

Shopify

Google Ads

Meta Ads

TikTok Ads

Job description

We’re supporting a fast-scaling challenger brand in the health FMCG space on their search for a Head of Performance Marketing. This is a unique opportunity to take ownership of DTC growth and customer retention at a business that’s growing rapidly. Fully remote, the role offers the chance to shape performance strategy across all digital channels and directly influence commercial success.

Head of Performance Marketing Role

• Lead and optimise performance campaigns across Meta Ads, Google Ads, TikTok and more

• Build and execute retention strategies through CRM, lifecycle, loyalty, email, and SMS marketing

• Own the customer journey from first click to repeat purchase, maximising LTV and loyalty

• Partner with brand and creative teams to deliver high-converting campaigns

• Analyse, test, and iterate to accelerate DTC growth

Requirements

• Proven track record in performance marketing within FMCG, consumer goods, or DTC

• Hands-on experience with paid social, search, CRM, Klaviyo, and Shopify

• Retention-first mindset, turning customers into loyal superfans

• Strategic leadership combined with a hands-on approach in a fast-growth environment

• Data-driven, commercial, and able to thrive in a fast-paced setting

Package

• £75k base salary

• Performance-related bonus structure

• 25 days’ holiday

• Fully remote working

• The chance to make a big impact at a fast-scaling health brand

How to Apply:

If you’re passionate about client services, ready to lead a high-performing team, and have the drive to succeed in a fast-paced, ever-evolving environment, we’d love to hear from you. Apply today to join our journey in delivering quality healthcare to the world. Please get in touch with our teamincluding a copy of your CV as soon as possible via the form below. Hanson Search is a leading talent advisory and executive search consultancy with consultants based across theUAE,UK, USA, andEurope. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams inCommunications, Government Relations,FinancialCommunications, Public Affairs, Healthcare Communications, Marketing, Digital Marketing, Sustainability, Investor Relations and C-Suite recruitment.Please clickhereto find out about more aboutHanson Search. We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policyhere.