Head of Performance Marketing

TN United Kingdom; Manchester; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Head of Performance Marketing to lead their digital marketing efforts. This role involves driving growth through innovative strategies across various digital channels, managing a significant budget, and mentoring a high-performing team. The ideal candidate will have proven experience in a fast-paced environment and a passion for leveraging data analytics to maximize ROI. Join a dynamic team at a well-loved D2C lifestyle brand that is expanding its product range and entering new markets, where your contributions will be vital to their continued success.

Qualifications

• Proven experience in a senior digital/performance marketing role.
• Experience in building and leading high-performing teams.

Responsibilities

• Drive measurable growth through digital channels including PPC and Paid Social.
• Mentor and develop the performance marketing team.

Skills

Digital Marketing

PPC Management

Paid Social Strategy

Data Analytics

Team Leadership

Job description

Head of Performance Marketing, Manchester

Client: Better Placed

Location: Manchester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 44489c1184b1

Job Views: 10

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Note: This is a West Yorkshire based brand but easily commutable from Manchester.

Role: Head of Digital / Head of Performance

Our client is a well-loved, high-growth D2C lifestyle brand with a turnover exceeding £50m. They are expanding their product ranges and entering new international markets.

The key to their continued success is hiring a talented Head of Digital / Head of Performance to lead and strategize digital marketing efforts, managing an internal team and external agencies.

Their goal is to ensure all marketing strategies are innovative, efficient, and aligned with broader business objectives.

The Role

1. Drive measurable growth through digital channels including PPC, Paid Social, Affiliates, and Display.
2. Mentor and develop the performance marketing team, sharing best practices.
3. Manage a significant digital budget to maximize ROI based on data insights.
4. Collaborate with other department heads to integrate marketing strategies seamlessly into the business.
5. Utilize data analytics to inform marketing decisions and leverage new technologies.
6. Ensure campaigns align with brand guidelines and communication strategies.
7. Report performance metrics to the board, offering strategic insights and recommendations.
8. Foster a high-performance culture that encourages innovation.

The Person

1. Proven experience in a senior digital/performance marketing role within a fast-paced trading environment.
2. Experience in building and leading high-performing teams.

Note for applicants: We commit to responding to all successful applicants within 1 week. Due to high application volumes, some candidates may not receive individual responses.