Head of Performance Marketing

VMA Direct.; London; Hybrid; GBP 100,000; Full time

Job summary

An established tech platform is seeking a passionate Head of Performance Marketing to lead their growth strategy. This role offers the opportunity to make a significant impact by driving performance marketing initiatives, particularly through Google Ads. As a hands-on leader, you will shape strategies, optimize campaigns, and leverage data to enhance performance. Join a dynamic team that values innovation and collaboration, and take the lead on high-impact projects that will define the future of a beloved platform. If you're ready to embrace the challenge and contribute to exciting growth, this is the perfect opportunity for you.

Benefits

Competitive salary

Bonus

Flexible working options

Supportive team environment

Qualifications

• 5-10 years of performance marketing experience with a focus on Google Ads.
• Strong analytical skills for campaign optimization and data-driven decisions.

Responsibilities

• Lead and grow paid performance marketing with a focus on Google Ads.
• Collaborate with various teams to align goals and drive results.

Skills

Google Ads

Performance Marketing

Campaign Optimization

Data Analysis

A/B Testing

Multi-channel Digital Campaigns

Tools

Google Analytics

Job description

Head of Performance Marketing

£100k

London/ Hybrid

Brand

This heritage tech platform has recently received significant new PE investment and is now onto a new & exciting chapter/ growth phase.

It’s an exciting time to jump on board, and my client is looking for someone just as enthusiastic to help shape the future. If you're passionate about performance marketing and ready to make a real impact, this might be the perfect role for you.

As the new Head of Performance Marketing, you'll be at the heart of our growth strategy. We’re talking hands-on leadership—especially when it comes to Google Ads and our digital strategies.

What You'll Be Doing

1. Leading the Charge: Own and grow our paid performance marketing, with a strong focus on Google Ads.

2. Getting Stuck In: Roll up your sleeves and lead campaign strategy and execution—everything from keyword targeting to bidding and optimisation.

3. Making Data Your Superpower: Use campaign data and user insights to tweak, test, and improve for maximum impact.

4. Team Player Mode: Collaborate with Marketing, Product, Ops, and Data to align goals and drive results.

5. Strategic Thinking: Build a long-term vision for performance marketing, while staying hands-on and practical in the day-to-day.

6. Trying New Things: Experiment, A/B test, automate, and explore smart targeting to keep us ahead of the game.

Ideal background

1. A solid background in performance marketing with deep expertise in Google Ads (Search, Display, and Shopping).

2. 5-10 years performance marketing experience

3. Prior experience of working within a tech scale-up, marketplace/ tech platform or similar. B2C experience preferred.

4. Analytical and technical know-how when it comes to campaign optimisation, bidding, and conversion tracking.

5. Great with tools like Google Analytics, attribution models, and A/B testing frameworks.

6. Experience running multi-channel digital campaigns (think Google, Meta, programmatic—you name it).

Benefits include:

1. Competitive salary, bonus and benefits that reflect your impact.

2. Flexible, hybrid working options to suit your lifestyle.

3. A chance to lead high-impact projects that shape the future of a beloved platform.

4. A welcoming, supportive team that values openness, diversity, and data-driven thinking.