Head of Performance Marketing

Nationwide Building Society; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Nationwide Building Society recherche un Senior Talent Partner pour diriger des initiatives de performance marketing. Vous serez responsable de la stratégie de marketing personnalisée et de la gestion d'équipes, le tout dans un environnement dynamique et innovant. Ce rôle stratégique propose des opportunités de transformation, tant sur le plan digital que relationnel avec les clients, permettant un impact sur les résultats de l'entreprise.

Benefits

Pension personnelle

2 jours de bénévolat rémunérés par an

Assurance décès

Avantages salariaux supplémentaires via un plan de sacrifice salarial

Accès à Wellhub pour la santé et le bien-être

Bonus de performance

Formation et développement de carrière

Qualifications

• Expérience significative en marketing de services financiers.
• Leadership d'équipes avec un succès démontré dans la réalisation des objectifs.
• Compétences avancées en marketing direct et en performance.

Responsibilities

• Diriger des équipes responsables du marketing produit 1:1 pour les clients existants.
• Identifier les besoins des clients pour développer des solutions de marketing personnalisées.
• Surveiller et optimiser les performances marketing tout en livrant la croissance.

Skills

Leadership

Performance Marketing

Stakeholder Management

Data Literacy

Education

Degree in Marketing or related field

Job description

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Nationwide Building Society provided pay range

This range is provided by Nationwide Building Society. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Nationwide Building Society

Senior Talent Partner Nationwide Building Society

As Head of Performance Marketing, you’ll lead teams that plan, prioritise and create the 1:1 product marketing to existing Nationwide customers. Unlike other banks, we are owned by and run for our members. 1:1 communications are a key part of the relationship we have with our customers, helping them throughout their financial lives and bringing them relevant, helpful and personalised offers and messages at the right time.

Your remit will cover 1:1 existing customer marketing for Nationwide products across all of our direct communications channels, from messaging in the app to email to direct mail to push notifications. Leveraging deep direct response / conversion / performance marketing knowledge and skills, you’ll be accountable for driving performance and outcomes, leading product marketing squads and partnering with leaders across Nationwide.

You’ll join at an exciting period as we grow and transform our capability to be more personalised, more relevant and more useful to customers, leveraging the latest Martech to revolutionise the way in which we do 1:1 marketing. This provides an unrivalled opportunity to lead through a period of transformational change, reshape what we do and how we do it, and deliver marketing growth.

As a leader you’ll need a rare combination of skills: Being data literate, customer insight led and driven by outcomes. Being passionate about customers, and innovative in the way we market to them. And being exceptional at building relationships with stakeholders and shaping strategy. Using these skills, you will drive us towards our vision of achieving the best customer outcomes from personalisation of any bank, anywhere.

This role is within the Personalisation & Performance Marketing team.

The P&PM team exists to drive personalisation across Nationwide covering both communications and broader experience, to deliver exceptional performance marketing which gets results and to optimise and measure brand advertising.

In addition to this role and remit, the P&PM team encompasses a range of capabilities which are essential to achieve exceptional outcomes. These include advanced analytics, data design & selections, personalisation strategy and marketing measurement and effectiveness. As part of this team, you’ll have all the elements you need to succeed close at hand.

We are happy to consider flexible working approaches to help you perform at your best.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office.

What you'll be doing

This is a senior role with the following key responsibilities:

• Leading and directing a number of marketing squads that plan, create, implement and measure personalised, 1:1 product marketing to existing Nationwide customers.
• Identifying customer needs and key touchpoints to develop pan channel, personalised 1:1 marketing solutions that drive the desired outcomes.
• Overseeing the development of personalised direct response communications that customers love and reflect the Nationwide brand.
• Ownership of performance and outcomes – monitoring performance against target and early identification of remedial actions if required.
• Driving marketing growth whilst delivering efficiency and ROI improvements.
• Promoting and role modelling a continual culture of test and learn.
• Leading through change as we evolve our ways of working and look to effectively leverage our market leading decisioning engine.
• Supporting, coaching and inspiring the team to develop and be their best.
• Influencing key leaders across the business.

About you

You will have:

• Extensive experience of leading teams to deliver performance marketing and a track record of achieving challenging targets, ideally in a financial services context across a portfolio of activity.
• Deep conversion / direct response / performance marketing knowledge and expertise.
• Experience of marketing a wide range of retail financial services products including achieving creative excellence within the framework of financial promotions regulation across all 1:1 marketing channels.
• Experience of leading teams through change / transformation journeys.
• Experience of using agile ways of working to deliver personalisation at scale (highly desirable: working in a squad model).
• Experience of effectively partnering multiple director level stakeholders and presenting at c-suite level.
• Experience of setting strategic marketing plans to deliver performance, optimising the use of resources – human, financial and technical.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you'll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Wellhub – Access to a range of free and paid options for health and wellness
• Access to an annual performance related bonus
• Access to training to help you develop and progress your career

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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