Head of Performance Marketing

253 FIL Investment Management Ltd; London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading investment management company in London seeks a Head of Performance Marketing. The role involves developing integrated media strategies across various channels, managing a team, and collaborating with stakeholders to enhance marketing effectiveness. Successful candidates will possess extensive performance marketing experience and strong analytical skills. A comprehensive benefits package and flexible working options are offered.

Benefits

Comprehensive benefits package

Flexible working options

Support for wellbeing and development

Qualifications

• Extensive experience in performance marketing across multiple channels.
• Proven success in strategy development and execution.
• Strong analytical skills to evaluate performance metrics.

Responsibilities

• Develop and implement integrated paid media strategies.
• Manage and coach a performance marketing team.
• Collaborate with stakeholders to optimize marketing effectiveness.

Skills

Performance marketing

Data analysis

Stakeholder management

Team leadership

Communication

Tools

Marketing technology tools

Analytics software

Job description

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About the Opportunity

Job Type: PermanentApplication Deadline: 16 August 2025

Title Head of Performance Marketing

Department Customer Growth & Retention Marketing Team, GPS Marketing

Location UK - London or Kingswood

Reports To Head of Customer Growth & Retention Marketing

Level 7

With a global presence across more than 25 locations around the world, Fidelity International (FIL) provides investment services and retirement expertise to central banks, financial institutions, wealth managers, and private individuals. We’ve been helping our clients build better financial futures for over 50 years.

About your team

Our vision with FIL’s Global Platform Solutions (GPS) is to be a leading, multinational provider of investment solutions, wealth management, and retirement services, offering our customers the very best of Fidelity.

The Customer Growth and Retention Marketing Team plays a crucial role in developing strategies to accelerate revenue from Prospects, Investors, and Members by attracting new prospects and retaining customers to become their Pension and Investment Platform of choice.

Investing is more than a financial decision — it’s about helping our customers build the life they want and empowering them to feel engaged with their future and investments. Join our team and be part of delivering this exciting vision.

About your role

As the Head of Performance Marketing, you will be responsible for transforming how Fidelity generates prospect demand from Search, Programmatic, Affiliates, Social, and other paid media channels. You will establish an integrated strategy, plan, and own the management and deployment with Media/Mar-Tech partners.

Collaborating closely with broader Marketing Teams, you will ensure your team’s plans integrate seamlessly into campaign periods and ATL advertising. You will craft prospect-centric onsite journeys and optimization strategies to convert site traffic into application starts for our Personal Investing products and services.

Key responsibilities:

Integrated Always-on Paid Media Strategy and Planning:

• Strategy and planning: Transform how Fidelity generates prospect demand across channels, establish an annual planning process, and focus on attracting target segments to grow application start rates.
• Define targets & roles: Develop channel plans focused on efficiency, ROI, and prospect quality, collaborating with media agencies on investment strategies.
• Channel plans: Oversee development and refinement of channel plans, covering both always-on and campaign periods, aligned with conversion funnels and innovation goals.
• Journey plans: Develop onsite journey plans to optimize traffic and conversions, including site testing and automation using a CDP where available.
• Documentation: Ensure all plans are well documented and summarized for stakeholders and leadership.

Media and Mar-Tech Strategy:

• Technology and Partner Needs: Define requirements for marketing technology and media partners, including planning, tracking, and analysis.
• Infrastructure Development: Build strong relationships with agencies and vendors, develop business cases for new tech, secure approvals, and manage launches.

Collaboration:

• Foster ongoing collaboration from planning to post-campaign evaluation, ensuring alignment and prioritization.
• Build strong relationships with internal and external stakeholders for integrated planning.

Performance Analysis:

• Lead tracking and reporting strategies to monitor progress, identify gaps, and adjust strategies swiftly.
• Lead monthly performance reviews and stakeholder reports, aiming to establish econometrics and quarterly reforecasts in 2026.

Team Management:

Lead, coach, and develop a high-performing team of 10 across different locations. Build accountability, drive continuous improvement, and establish solid operational foundations.

About you

Key Competencies & Experience:

• Strategy: Experienced in crafting and refining marketing strategies aligned with business goals, guiding teams to translate strategies into actionable plans.
• Technical Expertise: Extensive experience in performance marketing across channels, including search, affiliates, programmatic, and paid social, with a good understanding of related tools and targeting capabilities.
• Results Focus: Proven success in achieving objectives, analyzing data, and maintaining team motivation for high-quality outcomes.
• Agency Management: Skilled in managing third-party partners, fostering a “one-team” culture, and maximizing value from relationships.
• Communication Skills: Impactful communicator capable of engaging all levels of stakeholders, handling complex information, and resolving conflicts.
• Stakeholder Relationships and Collaboration: Proactive in building trust-based relationships and influencing stakeholders at all levels.
• People Leadership and Development: Passionate about leading, coaching, and developing teams, fostering a growth mindset, and driving continuous improvement.

Feel rewarded

We offer a comprehensive benefits package, support your wellbeing and development, and provide flexible working options to help you maintain a healthy work-life balance. Join us and be part of a motivated and happy team.