Head of Performance Marketing

Miro Group; London; On-site; GBP 200,000 +; Full time

Job summary

A leading technology firm is seeking a Head of Performance Marketing to scale paid acquisition programs. This role requires 5+ years of experience in direct-response marketing and a strong understanding of paid search. You will manage global campaigns, ensuring revenue growth aligned with ROAS targets. The position offers competitive equity, health insurance, and professional development opportunities.

Benefits

Competitive equity package

Health insurance for you and your family

Lunch, snacks and drinks provided in the office

Wellbeing benefit and WFH equipment allowance

Annual learning and development allowance

Qualifications

• 5+ years in direct-response performance marketing.
• Proven success managing large budgets for measurable acquisition.
• Paid search experience strongly preferred.

Responsibilities

• Manage and scale paid acquisition campaigns globally.
• Hit revenue growth targets within ROAS/payback goals.
• Drive rigorous testing of audiences, creatives, and bidding strategies.

Skills

Direct-response performance marketing

Analytical skills

Collaboration skills

Job description

The Performance Marketing team is a central driver of Miro’s growth strategy. It owns paid acquisition across channels such as Paid Search, Meta, YouTube, and emerging performance platforms, with a focus on delivering measurable revenue growth within strict ROI and payback goals. This function combines deep channel expertise, data-driven decision making, and a culture of rapid testing to scale Miro’s reach and impact.

The team is made up of performance marketers who specialize in audience targeting, creative optimization, bidding strategies, and channel expansion, and partners closely with creative, analytics, web, and product marketing to ensure campaigns work seamlessly across the funnel. Together, they deliver high-performing acquisition programs that support both product-led and enterprise growth motions.

About the Role

We’re looking for a Head of Performance Marketing with deep direct-response acquisition expertise to scale Miro’s paid acquisition programs. You will own performance in core channels (Paid Search, Meta, YouTube), driving measurable revenue growth within ROAS and payback constraints. Paid search experience is highly preferred due to its rigor and measurability, but proven direct-response success in other performance channels will also be considered.

What you’ll do

• Manage and scale paid acquisition campaigns globally
• Hit revenue growth targets within ROAS/payback goals
• Drive rigorous testing of audiences, creatives, and bidding strategies
• Partner with creative and analytics to maximize channel efficiency
• Identify and scale new high-performing channels or formats

What you’ll need

• 5+ years in direct-response performance marketing
• Proven success managing large budgets for measurable acquisition
• Paid search experience strongly preferred
• Deep understanding of attribution, incrementality, and CRO
• Strong analytical and collaboration skills

What\u2019s in it for you

• Competitive equity package
• Health insurance for you and your family
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform\'s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.